Simone Wies - Google Scholar

Get my own profile

Cited by

	All	Since 2016
Citations	147	111
h-index	4	4
i10-index	4	4

0

30

15

201120122013201420152016201720182019202020214 4 7 11 9 7 19 19 25 29 12

Simone Wies

Simone Wies

Goethe University Frankfurt

Verified email at econ.uni-frankfurt.de - Homepage

Marketing investment effectiveness firm product innovation stock market dynamics of marketing strategies management and valua


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Going public: How stock market listing changes firm innovation behavior S Wies, C Moorman Journal of Marketing Research 52 (5), 694-709, 2015	51	2015
Firm innovation and the ratchet effect among consumer packaged goods firms C Moorman, S Wies, N Mizik, FJ Spencer Marketing Science 31 (6), 934-951, 2012	44	2012
Relationship marketing's role in managing the firm–investor dyad AOI Hoffmann, JME Pennings, S Wies Journal of Business Research 64 (8), 896-903, 2011	37	2011
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? S Wies, AOI Hoffmann, J Aspara, JME Pennings Journal of Marketing 83 (4), 58-80, 2019	15	2019

The system can't perform the operation now. Try again later.

Articles 1–4