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Citations per year
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Since 2015
Citations
120
93
h-index
4
4
i10-index
3
3
0
24
12
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
4
4
8
11
9
7
18
20
23
16
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Simone Wies
Goethe University Frankfurt
Verified email at econ.uni-frankfurt.de -
Homepage
Marketing investment effectiveness
firm product innovation
stock market dynamics of marketing strategies
management and valua
Articles
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Year
Firm innovation and the ratchet effect among consumer packaged goods firms
C Moorman, S Wies, N Mizik, FJ Spencer
Marketing Science 31 (6), 934-951
, 2012
40
2012
Going public: How stock market listing changes firm innovation behavior
S Wies, C Moorman
Journal of Marketing Research 52 (5), 694-709
, 2015
38
2015
Relationship marketing's role in managing the firm–investor dyad
AOI Hoffmann, JME Pennings, S Wies
Journal of Business Research 64 (8), 896-903
, 2011
34
2011
Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
S Wies, AOI Hoffmann, J Aspara, JME Pennings
Journal of Marketing 83 (4), 58-80
, 2019
8
2019
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