| Avoiding food waste by Romanian consumers: The importance of planning and shopping routines V Stefan, E van Herpen, AA Tudoran, L Lähteenmäki Food Quality and Preference 28 (1), 375-381, 2013 | 384 | 2013 |
| Front-of-pack nutrition labels. Their effect on attention and choices when consumers have varying goals and time constraints E Van Herpen, HCM Van Trijp Appetite 57 (1), 148-160, 2011 | 306 | 2011 |
| The variety of an assortment: An extension to the attribute-based approach E Van Herpen, R Pieters Marketing Science 21 (3), 331-341, 2002 | 215 | 2002 |
| Missing food, missing data? A critical review of global food losses and food waste data L Xue, G Liu, J Parfitt, X Liu, E Van Herpen, Å Stenmarck, C O’Connor, ... Environmental Science & Technology 51 (12), 6618-6633, 2017 | 201 | 2017 |
| When demand accelerates demand: Trailing the bandwagon E Van Herpen, R Pieters, M Zeelenberg Journal of Consumer Psychology 19 (3), 302-312, 2009 | 193 | 2009 |
| Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations ND Steenis, E van Herpen, IA van der Lans, TN Ligthart, HCM van Trijp Journal of Cleaner Production 162, 286-298, 2017 | 105 | 2017 |
| The relationship between in-store marketing and observed sales for organic versus fair trade products E van Herpen, E van Nierop, L Sloot Marketing Letters 23 (1), 293-308, 2012 | 81 | 2012 |
| To think or not to think: the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms V Melnyk, E Herpen, ARH Fischer, HCM van Trijp Psychology & marketing 28 (7), 709-729, 2011 | 80 | 2011 |
| Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store E van Herpen, E van den Broek, HCM van Trijp, T Yu Appetite 107, 196-207, 2016 | 73 | 2016 |
| Consumers’ evaluations of socially responsible activities in retailing E Van Herpen, JME Pennings, MTG Meulenberg | 67 | 2003 |
| Consumers’ evaluations of socially responsible activities in retailing E Van Herpen, JME Pennings, MTG Meulenberg | 67 | 2003 |
| Consumers’ evaluations of socially responsible activities in retailing E Herpen, JME Pennings, M Meulenberg The Journal of Consu-mer Affairs 35, 1-42, 2003 | 61 | 2003 |
| How product scarcity impacts on choice: Snob and bandwagon effects E Herpen, R Pieters, M Zeelenberg ACR North American Advances, 2005 | 60 | 2005 |
| Inferring product healthfulness from nutrition labelling. The influence of reference points E Van Herpen, S Hieke, HCM Van Trijp Appetite 72, 138-149, 2014 | 53 | 2014 |
| The role of familiarity in front-of-pack label evaluation and use: A comparison between the United Kingdom and The Netherlands E van Herpen, E Seiss, HCM van Trijp Food Quality and Preference 26 (1), 22-34, 2012 | 51 | 2012 |
| Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products V Melnyk, E van Herpen, ARH Fischer, HCM van Trijp Marketing Letters 24 (2), 191-203, 2013 | 50 | 2013 |
| Organizing products with complements versus substitutes: effects on store preferences as a function of effort and assortment perceptions K Diehl, E Van Herpen, C Lamberton Journal of Retailing 91 (1), 1-18, 2015 | 49 | 2015 |
| The influence of social norms in consumer decision making: A meta-analysis V Melnyk, E van Herpen, H Trijp ACR North American Advances, 2010 | 44 | 2010 |
| The information content of magazine advertising in market and transition economies E Van Herpen, R Pieters, J Fidrmucova, P Roosenboom Journal of Consumer Policy 23 (3), 257-283, 2000 | 40 | 2000 |
| When less sells more or less: The scarcity principle in wine choice E Van Herpen, R Pieters, M Zeelenberg Food Quality and Preference 36, 153-160, 2014 | 39 | 2014 |
