| The paradoxical effects of communicating CSR activities: Why CSR communication has both positive and negative effects on the perception of a company’s social responsibility B Viererbl, T Koch Public relations review 48 (1), 102134, 2022 | 72 | 2022 |
| Journalists’ coverage of online firestorms in German-language news media S Einwiller, B Viererbl, S Himmelreich Journalism Practice 11 (9), 1178-1197, 2017 | 47 | 2017 |
| Once a journalist, not always a journalist? Causes and consequences of job changes from journalism to public relations B Viererbl, T Koch Journalism 22 (8), 1947-1963, 2021 | 39 | 2021 |
| The disclosure paradox: How persuasion knowledge mediates disclosure effects in sponsored media content J Beckert, T Koch, B Viererbl, C Schulz-Knappe International Journal of Advertising 40 (7), 1160-1186, 2021 | 29 | 2021 |
| How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication T Koch, B Viererbl, C Schulz-Knappe Journalism 24 (4), 749-766, 2023 | 27 | 2023 |
| “You don’t meet anybody when walking from the living room to the kitchen”: informal communication during remote work B Viererbl, N Denner, T Koch Journal of Communication Management 26 (3), 331-348, 2022 | 25 | 2022 |
| A matter for the boss? How personalized communication affects recipients’ perceptions of an organization during a crisis N Denner, B Viererbl, T Koch International Journal of Communication 13, 19, 2019 | 25 | 2019 |
| Advertising in disguise? How disclosure and content features influence the effects of native advertising J Beckert, T Koch, B Viererbl, N Denner, C Peter Communications 45 (3), 303-324, 2020 | 22 | 2020 |
| Corporate responses to critical journalistic interview requests: An experimental study on crisis prevention T Koch, N Denner, B Viererbl, S Himmelreich Corporate Reputation Review 22, 1-9, 2019 | 11 | 2019 |
| Writing for the audience or for public relations? How lifestyle editors perceive expectations about their professional role and manage potential for conflict B Viererbl Journalism 24 (7), 1593-1609, 2023 | 7 | 2023 |
| Effects of repeated corrections of misinformation on organizational trust: more is not always better N Denner, B Viererbl, T Koch International Journal of Strategic Communication 17 (1), 39-53, 2023 | 6 | 2023 |
| Borderline journalism: Why do journalists accept and justify questionable practices that establish scandals? A quantitative survey HM Kepplinger, B Viererbl Journalism 22 (3), 650-670, 2021 | 6 | 2021 |
| Buffer or backfire? Effects of corporate social responsibility activities in organizational crises T Koch, B Viererbl Journal of International Crisis and Risk Communication Research 5 (2), 123-154, 2022 | 5 | 2022 |
| Internal communication torn between employees' and management's expectations: an empirical study of employee magazines B Viererbl, T Koch, N Denner Corporate Communications: An International Journal 26 (4), 657-674, 2021 | 4 | 2021 |
| „Ich habe nichts gegen Muslime, aber…“ I Louis, S Schmidt, A Meier, B Viererbl, H Schmidt Ein Online-Experiment zum Abbau von Vorurteilen gegenüber Muslimen durch …, 2015 | 1 | 2015 |
| Is a Brand Journalist Just Another Journalist? Examining Differences and Similarities in the Self-Perceptions of Their Professional Roles and Ethical Orientations B Viererbl, T Koch Journalism Studies, 1-20, 2024 | | 2024 |
| CSR in times of crisis: why CSR activities can be both a blessing and burden during an organizational crisis T Koch, B Viererbl, J Beckert, J Keilmann Journal of Communication Management, 2024 | | 2024 |
| CSR-Engagement und Organisationskrisen. Zur theoretischen Konzeptualisierung von Buffer-und Backfire-Effekten T Koch, B Viererbl, J Beckert Strategische Wahrheiten, 205-225, 2024 | | 2024 |
| Von der Schwierigkeit, Grenzen zu ziehen. Zur Debatte um Grenzen, Entgrenzung und Grenzüberschreitungen in der strategischen Kommunikation T Koch, J Beckert, B Viererbl, N Denner Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und …, 2023 | | 2023 |
| Grenzgänge zwischen Journalismus und PR–Wie Grenzen auf individueller Ebene verschwimmen und welches Konfliktpotenzial damit verbunden ist B Viererbl Grenzen, Entgrenzung und Grenzüberschreitungen der Public Relations und …, 2023 | | 2023 |
