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Zahra Naseri
Zahra Naseri
PhD in LIS from Tehran University
Verified email at ut.ac.ir
Title
Cited by
Cited by
Year
Content marketing process model: A meta-synthesis of the literature
Z Naseri, A Noruzi
Webology 15 (1), 8-18, 2018
402018
Content marketing: identifying the basic components and dimensions in order to provide conceptual model
Z Naseri, A Noruzi, F Fahimnia, A Manian
Library and Information Science Research 7 (1), 280-303, 2017
202017
Evaluating and ranking the digital content generation components for marketing the libraries and information centres’ goods and services using fuzzy TOPSIS technique
Z Naseri, A Noroozi Chakoli, M Malekolkalami
Journal of information science 49 (1), 261-282, 2023
122023
The effect of digital age on youth reading habits and practices
Z Naseri, A Noruzi
Research on Information Science and Public Libraries 22 (2), 213-227, 2016
62016
The Effectiveness of Content Marketing on Increasing Book Sales (Case study of Aban Book Publishing Company)
Z Naseri
Library and Information Science Research 8 (2), 205-220, 2019
42019
Investigating user interfaces of non-Iranian digital libraries based on social bookmarking capabilities and characteristics to use by Iranian digital libraries
Z Naseri, A Noruzi, M Nakhoda
Iranian Journal of Information Processing and Management 31 (4), 911-930, 2016
42016
The impact of bibliotherapy on aggression reduction in pre-school children
M Parirokh, Z Naseri
Children's Literature Studies 2 (1), 33-60, 2011
42011
Comparative study of content marketing models in terms of steps and implementation process
Z Naseri, A Noruzi, F Fahimnia
University Library and Information Research 52 (1), 83-100, 2018
3*2018
Study of the effect of book therapy programs on reducing child aggression
M Parirokh, Z Naseri
Journal of Child Literature Studies in Shiraz University 3, 33-60, 2011
32011
The Effectiveness of Content Marketing in Customers’ Online Engagement Based on the 2PDM Model (The Case Study of Persian Printed Books)
Z Naseri, A Noruzi, F Fahimnia
Informology 2 (1), 77-94, 2023
22023
Content Marketing: Principles, Concepts and Processes. Tehran: Chapar Publication
Z Naseri, A Noruzi, F Fahimnia
22018
Awareness of the Most Popular Publishers of Content Marketing
Z Naseri
Proceedings of the 2nd National Book and Publishing Conference, Tehran, Iran …, 2016
22016
The comparative survey of process and procedures for content marketing models
Z Naseri, A Noruzi, F Fahimnia
Academic Librarianship and Information Research 52 (1), 83-100, 2018
12018
بازاریابی محتوایی: شناسایی مؤلفه‏ ها و ابعاد اساسی به منظور ارائه مدل مفهومی
ناصری, نوروزی, فهیم نیا, مانیان
پژوهشنامه کتابداری و اطلاع رسانی 7 (1), 280-303, 2017
2017
Impact of the Depth of Menu Organization on Users’ prediction and......
R Fattahi, Z Naseri
Library and Information Science Research 4 (1), 11-26, 2015
2015
User's Evaluation of the Predictability of Information Labels in University Library Websites
R Fattahi, Z Naseri
Iranian Journal of Information Processing and Management 29 (2), 373-397, 2014
2014
پیوند سازماندهی اطلاعات با منطق کاربران پژوهشی پیرامون میزان تطابق سازماندهی اطلاعات وب‎ سایت کتابخانه‎ های دانشگاهی ایران با منطق کاربران به منظور ارائه الگوی مناسب
فتاحی, ناصری
کتابداری و اطلاع‌رسانی 15 (3), 217-242, 2012
2012
AN ANALYSIS OF THE ORGANIZATION OF INFORMATION IN IRANIAN ACADEMIC LIBRARIES'WEBSITES BASED ON NORMAN AND CHIN MODEL
R FATTAHI, Z NASERI
INFORMATION SYSTEMS & SERVICES 1 (1), 39-52, 2012
2012
DELAY RATES IN PUBLISHING OF SCIENTIFIC PERSIAN LANGUAGE JOURNALS
Z NASERI, MH DAYANI
LIBRARY AND INFORMATION SCIENCE 13 (452), 9-26, 2011
2011
The Effect of Digital Environment on Young Adult s Reading Habits and Practices
Z Naseri, A Nouruzi
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Articles 1–20