| The influence of product anthropomorphism on comparative judgment F Huang, VC Wong, EW Wan Journal of Consumer Research 46 (5), 936-955, 2020 | 55 | 2020 |
| Mental Traveling Along Psychological Distances: The Effects of Cultural Syndromes, Perspective Flexibility and Construal Level VC Wong, RS Wyer Jr. Journal of Personality and Social Psychology 111 (1), 17-33, 2016 | 42 | 2016 |
| Toward a process-transfer model of the endorser effect VC Wong, H Fock, CKY Ho Journal of Marketing Research 57 (3), 565-581, 2020 | 21 | 2020 |
| When less is more: How mindset influences consumers’ responses to products with reduced negative attributes VC Wong, L Su, HPY Lam Journal of Marketing 84 (5), 137-153, 2020 | 20 | 2020 |
| Dimensions of holistic thinking: Implications for nonsocial information processing across cultures. VC Wong, RS Wyer Jr, NA Wyer, R Adaval Journal of Experimental Psychology: General 150 (12), 2636-2658, 2021 | 14 | 2021 |
| Mental Traveling Along Social and Temporal Distances: the Influence of Cultural Syndromes on Construal Level VC Wong, RS Wyer Jr ACR North American Advances, 2016 | 2 | 2016 |
| Hierarchical Branding Strategy for New Product Launch: Evidence from China HPY Lam, VC Wong Chinese Innovation and Branding Leaps, 103-136, 2022 | 1 | 2022 |
| From Second-Hand to Third-Hand: Reuse and Resale Cycle F Huang, VC Wong Journal of Consumer Research, 2023 | | 2023 |
| Do Products with Reduced Negative Attributes Always Sell? Consumers’ Implicit Theory Matters CV WONG, L Su, HP Lam 41st Annual ISMS Marketing Science Conference, 2019 | | 2019 |
| L1. the Effects of Cultural Syndromes on Customers’ Responses to Service Failures: a Perspective-Flexibility-Based Mechanism V Chi Wong, R Wyer Jr ACR North American Advances, 2018 | | 2018 |
| 14-Q: Trend Versus End State: the Role of Implicit Theories in Interpreting Communications Conveying a Partial Reduction in Negative Product Attributes VC Wong, L Su, HPY Lam ACR North American Advances, 2017 | | 2017 |
| 4-N: Perspective Flexibility Matters: the Influence of Cultural Syndromes on Attribution of Service Failures VC Wong, F Huang ACR North American Advances, 2017 | | 2017 |
| The Influence of Product Anthropomorphism on Comparative Judgment Strategy F Huang, C WONG, EW Wan Association for Consumer Research Conference 2016, 158-163, 2016 | | 2016 |
| Mental Traveling Along Social and Temporal Distance: The Influence of Cultural Orientation on Construal Level VC Wong, RS Wyer Jr Asia-Pacific Advances in Consumer Research 2015, 281, 2015 | | 2015 |
| Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced L HUANG, C WONG, HPY LAM 46th Association for Consumer Research Annual Conference 2015, 2015 | | 2015 |
| All Types of Mortality Salience Are Not Equal: The Effect of Contemplating Natural versus Unnatural Death on Materialism Behavior H Wang, Z Wang ACR North American Advances, 2012 | | 2012 |
| Individual Variation in Affinity Marketing: The Moderating Effect of Member-Member Relationship and Long-Term Orientation Z Wang, HKY Fock na, 2012 | | 2012 |
robert s. wyer, jrVerified email at ust.hk
