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Adithya Pattabhiramaiah
Adithya Pattabhiramaiah
Associate Professor
Verified email at gatech.edu
Title
Cited by
Cited by
Year
Social dollars: The economic impact of customer participation in a firm-sponsored online customer community
P Manchanda, G Packard, A Pattabhiramaiah
Marketing Science 34 (3), 367-387, 2015
3042015
Paywalls: Monetizing online content
A Pattabhiramaiah, S Sriram, P Manchanda
Journal of marketing 83 (2), 19-36, 2019
602019
Rising prices under declining preferences: The case of the US print newspaper industry
A Pattabhiramaiah, S Sriram, S Sridhar
Marketing Science 37 (1), 97-122, 2018
352018
When Doing Good, What Good to Do?: Examining Whether and Why Firms Benefit From Their CSR Initiatives
D Nickerson, M Lowe, A Pattabhiramaiah
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3230035, 2018
14*2018
Platform data strategy
HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ...
Marketing Letters 31 (4), 323-334, 2020
82020
Spillovers from online engagement: how a newspaper subscriber’s activation of digital paywall access affects her retention and subscription revenue
A Pattabhiramaiah, E Overby, L Xu
Management Science 68 (5), 3528-3548, 2022
72022
The minimum wage and consumer nutrition
M Palazzolo, A Pattabhiramaiah
Journal of Marketing Research 58 (5), 845-869, 2021
72021
Essays on Newspaper Economics.
AB Pattabhiramaiah
22014
Scarcity-driven monetization of digital content
VK Kanuri, A Pattabhiramaiah
Frontiers in Research Metrics and Analytics 7, 2022
2022
Data Policy and Choices in Platforms
HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ...
Georgia Tech Scheller College of Business Research Paper, 2019
2019
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their Csr Initiatives
D A Nickerson, M Lowe, A Pattabhiramaiah
ACR North American Advances, 2018
2018
Web Appendix for “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu
Web Appendix to Paywalls: Monetizing Online Content
A Pattabhiramaiah, S Sriram, P Manchanda
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