| Drivers and outcomes of business model innovation—Micro, small and medium-sized enterprises perspective A Pucihar, G Lenart, M Kljajić Borštnar, D Vidmar, M Marolt Sustainability 11 (2), 344, 2019 | 103 | 2019 |
| Social CRM adoption and its impact on performance outcomes: A literature review M Marolt, A Pucihar, HD Zimmermann Organizacija 48 (4), 260-271, 2015 | 73 | 2015 |
| Exploring social customer relationship management adoption in micro, small and medium-sized enterprises M Marolt, HD Zimmermann, A Žnidaršič, A Pucihar Journal of theoretical and applied electronic commerce research 15 (2), 38-58, 2020 | 67 | 2020 |
| Business model innovation: Insights from a multiple case study of Slovenian SMEs M Marolt, G Lenart, D Maletič, MK Borštnar, A Pucihar Organizacija 49 (3), 161-171, 2016 | 36 | 2016 |
| Information technology for business sustainability: a literature review with automated content analysis D Vidmar, M Marolt, A Pucihar sustainability 13 (3), 1192, 2021 | 27 | 2021 |
| Exploratory study of social CRM use in SMEs M Marolt, HD Zimmermann, A Pucihar Engineering Economics 29 (4), 468-477, 2018 | 18 | 2018 |
| Enhancing marketing performance through enterprise-initiated customer engagement M Marolt, HD Zimmermann, A Pucihar Sustainability 12 (9), 3931, 2020 | 15 | 2020 |
| SMEs perspective on business model innovation M Marolt, G Lenart, M Kljajić Borštnar, D Vidmar, A Pucihar | 12 | 2018 |
| Role of ICT in Bussiness Model Innovation in SMEs-Case Of Slovenia A Pucihar, G Lenart, B Kljajić, M Marolt, D Maletič Proceedings of the 24th Interdisciplinary Information Management Talks …, 2016 | 10 | 2016 |
| Social Media Use and Business Performance in SMEs: The Mediating Roles of Relational Social Commerce Capability and Competitive Advantage M Marolt, HD Zimmermann, A Pucihar Sustainability 14 (22), 15029, 2022 | 7 | 2022 |
| Comparative analysis of business model ontologies M Marolt, D Maletič, MK Borštnar, G Lenart, A Pucihar Proceedings of the 35th International Conference on Organizational Science …, 2016 | 7 | 2016 |
| Digital transformation scoreboard–Case of Slovenia and Croatia M Marolt, A Pucihar, G Lenart, D Vidmar 2019 42nd International Convention on Information and Communication …, 2019 | 6 | 2019 |
| Nekateri vidiki priprave e-učnih gradiv–primer projekta Rural-eGov M Marolt, G Skumavc Informacijska družba IS, 1-10, 2007 | 6 | 2007 |
| Social CRM Adoption and Its Impact on Performance Outcomes: A Literature Review. Organizacija, 48 (4): 260–271 M Marolt, A Pucihar, DH Zimmermann | 5 | 2015 |
| Business model design for a platform for the collaborative innovation of tourism services A Pucihar, G Lenart, MK Borstnar, M Marolt Proceedings of the IDIMT—2015, Information Technology and Society …, 2015 | 4 | 2015 |
| Social CRM adoption and its influence on customer relationship performance-SMEs perspective M Marolt PQDT-Global, 2018 | 3 | 2018 |
| SMEs business model innovation: does enterprise size matter? G Lenart, M Marolt, D Vidmar, M Kljajić Borštnar, A Pucihar | 1 | 2019 |
| BUSINESS MODEL INNOVATION IN SMES IN SLOVENIA A Pucihar, M Marolt, D Vidmar, MK Borštnar, G Lenart IDIMT-2018, 145, 2018 | 1 | 2018 |
| Factors impacting the adoption of Software as a Service in Slovenian SMEs M Marolt | 1 | 2012 |
| Use of social media in Slovenian enterprises M Marolt, A Pucihar, G Lenart Internacionalizacija in Sodelovanje, 630-637, 0 | 1 | |
Andreja PuciharProfessor, Faculty of Organizational Sciences, University of MariborVerified email at fov.uni-mb.si
