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Marjeta Marolt
Marjeta Marolt
Assistant professor, Faculty of Organizational Sciences, University of Maribor
Verified email at um.si
Title
Cited by
Cited by
Year
Drivers and outcomes of business model innovation—Micro, small and medium-sized enterprises perspective
A Pucihar, G Lenart, M Kljajić Borštnar, D Vidmar, M Marolt
Sustainability 11 (2), 344, 2019
1222019
Exploring social customer relationship management adoption in micro, small and medium-sized enterprises
M Marolt, HD Zimmermann, A Žnidaršič, A Pucihar
Journal of theoretical and applied electronic commerce research 15 (2), 38-58, 2020
832020
Social CRM adoption and its impact on performance outcomes: A literature review
M Marolt, A Pucihar, HD Zimmermann
Organizacija 48 (4), 260-271, 2015
772015
Business model innovation: Insights from a multiple case study of Slovenian SMEs
M Marolt, G Lenart, D Maletič, MK Borštnar, A Pucihar
Organizacija 49 (3), 161-171, 2016
382016
Information technology for business sustainability: a literature review with automated content analysis
D Vidmar, M Marolt, A Pucihar
sustainability 13 (3), 1192, 2021
362021
Exploratory study of social CRM use in SMEs
M Marolt, HD Zimmermann, A Pucihar
Engineering Economics 29 (4), 468-477, 2018
252018
Social media use and business performance in SMEs: the mediating roles of relational social commerce capability and competitive advantage
M Marolt, HD Zimmermann, A Pucihar
Sustainability 14 (22), 15029, 2022
242022
Enhancing marketing performance through enterprise-initiated customer engagement
M Marolt, HD Zimmermann, A Pucihar
Sustainability 12 (9), 3931, 2020
182020
SMEs perspective on business model innovation
M Marolt, G Lenart, M Kljajić Borštnar, D Vidmar, A Pucihar
132018
Role of ICT in Bussiness Model Innovation in SMEs-Case Of Slovenia
A Pucihar, G Lenart, M Marolt, MK Borštnar, D Maletič
Proceedings of the 24th Interdisciplinary Information Management Talks …, 2016
102016
Comparative analysis of business model ontologies
M Marolt, D Maletič, MK Borštnar, G Lenart, A Pucihar
Proceedings of the 35th International Conference on Organizational Science …, 2016
72016
Digital transformation scoreboard–Case of Slovenia and Croatia
M Marolt, A Pucihar, G Lenart, D Vidmar
2019 42nd International Convention on Information and Communication …, 2019
62019
Social CRM Adoption and Its Impact on Performance Outcomes: A Literature Review. Organizacija, 48 (4): 260–271
M Marolt, A Pucihar, DH Zimmermann
62015
Nekateri vidiki priprave e-učnih gradiv–primer projekta Rural-eGov
M Marolt, G Skumavc
Informacijska družba IS, 1-10, 2007
62007
Business model design for a platform for the collaborative innovation of tourism services
A Pucihar, G Lenart, MK Borstnar, M Marolt
Proceedings of the IDIMT—2015, Information Technology and Society …, 2015
52015
Social CRM adoption and its influence on customer relationship performance-SMEs perspective
M Marolt
PQDT-Global, 2018
32018
Business model innovation in SMEs in Slovenia
A Pucihar, M Marolt, D Vidmar, MK Borštnar, G Lenart
CG Oskrdal V., Doucek P.(Ed.), IDIMT, 145-152, 2018
22018
Digital Transformation of Slovenian Enterprises
A Pucihar, M Marolt, D Vidmar, G Lenart
2021 44th International Convention on Information, Communication and …, 2021
12021
COVID-19-Related Challenges in Business Information Systems Education: Experiences from Slovenia
M Marolt, A Pucihar, G Lenart, D Vidmar, B Gašperlin, MK Borštnar
International Conference on Business Information Systems, 73-78, 2021
12021
SMEs business model innovation: does enterprise size matter?
G Lenart, M Marolt, D Vidmar, M Kljajić Borštnar, A Pucihar
12019
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