| The influence of social crowding on brand attachment X Huang, Z Huang, RS Wyer Jr Journal of Consumer Research 44 (5), 1068-1084, 2018 | 123 | 2018 |
| Slowing down in the good old days: The effect of nostalgia on consumer patience X Huang, Z Huang, RS Wyer Jr Journal of Consumer Research 43 (3), 372-387, 2016 | 121 | 2016 |
| Diverging effects of mortality salience on variety seeking: The different roles of death anxiety and semantic concept activation ZT Huang, RS Wyer Jr Journal of Experimental Social Psychology 58, 112-123, 2015 | 49 | 2015 |
| The sleepy consumer and variety seeking Z Huang, Y Liang, CB Weinberg, GJ Gorn Journal of Marketing Research 56 (2), 179-196, 2019 | 31 | 2019 |
| The effect of incidental emotions on judgments and behavior in unrelated situations: a review RS Wyer Jr, P Dong, X Huang, Z Huang, LC Wan Journal of the Association for Consumer Research 4 (2), 198-207, 2019 | 27 | 2019 |
| The impact of death-related media information on consumer value orientation and scope sensitivity Z Huang, X Huang, Y Jiang Journal of Marketing Research 55 (3), 432-445, 2018 | 25 | 2018 |
| Illusion of variety: Lower readability enhances perceived variety ZT Huang, JYY Kwong International Journal of Research in Marketing 33 (3), 674-687, 2016 | 12 | 2016 |
| Social-jetlagged consumers and decreased conspicuous consumption Y Yin, Z Huang Journal of Consumer Research 49 (4), 616-633, 2022 | 11 | 2022 |
| Too time-crunched to seek variety: the influence of parenting motivation on consumer variety seeking Y Liang, Z Huang, L Su Journal of Marketing Research 60 (4), 812-833, 2023 | 2 | 2023 |
| The influence of event‐time (vs. clock‐time) scheduling style on satiation Y Tang, Z Huang, L Su Journal of Consumer Psychology 33 (1), 123-132, 2023 | 2 | 2023 |
| Seducing customers with fond memories: The effect of nostalgia on consumer switching behavior ZT Huang, XI Huang, Y Jiang Global Marketing Conference, 1031-1031, 2018 | 2 | 2018 |
| Stick to my guns: The impact of crowding on consumers’ responsiveness to sale promotions L Fan, Z Huang, XY Chu, Y Jiang Journal of the Academy of Marketing Science, 1-20, 2023 | | 2023 |
| Parenting Motivation Decreases Variety-Seeking Behavior YS Liang, ZT Huang, L Su La Londe Conference (30/05/2023-02/06/2023, Porquerolles Island (French …, 2023 | | 2023 |
| Insufficient Sleep and Price Sensitivity Y Liang, Z Wang, Z Huang, GJ Gorn, CB Weinberg Available at SSRN 4075175, 2022 | | 2022 |
| Consumer Knowledge Focus and Preference for Recommendation Agent X FANG, ZT Huang, S Kim Association for Consumer Research Conference, 2022 | | 2022 |
| Does Price Sensitivity Vary with Sleep Duration? A Cross-category Analysis Z Wang, YS Liang, ZT Huang, GJ Gorn, CB Weinberg ISMS Marketing Science Conference 2021, 2021 | | 2021 |
| The Mixed Impacts of Nostalgia on Consumer Switching Behavior ZT Huang, XI Huang, Y Jiang Association for Consumer Research (ACR) North America Conference 2019, 2019 | | 2019 |
| Social Crowding Boosts Brand Attachment XI Huang, ZT Huang, RS Wyer Word of Web and Digital Marketing in the Chinese Context Conference, 2019 | | 2019 |
| The Dual Impacts of Nostalgia on Consumer Switching Behavior ZT Huang, XI Huang, Y Jiang ISMS Marketing Science Conference/INFORMS Marketing Science Conference, 2019 | | 2019 |
| The Divergent Effects of Nostalgia on Consumer Switching Behavior ZT Huang, XI Huang, Y Jiang La Londe Conference: International Research Conference in Marketing, 2019 | | 2019 |
