Birgitta Sandberg

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Leena Aarikka-StenroosProfessor of Industrial Management, Tampere UniversityVerified email at tuni.fi
Leila HurmerintaUniversity Lecturer, Turku School of Economics, University of TurkuVerified email at utu.fi
Henna LeinoPostdoc Researcher, Turku School of Economics / Turku Institute for Advanced Studies, Univ. of TurkuVerified email at utu.fi
Ulla HakalaTurku School of EconomicsVerified email at utu.fi
Tuula LehtimäkiUniversity of OuluVerified email at oulu.fi
Peter ZettinigAdjunct Professor (International Business), University of Turku, FINLANDVerified email at utu.fi
Ulla-Maija MyllyAcademy Research Fellow, Associate Professor, Hanken School of EconomicsVerified email at hanken.fi
Mira MenzfeldPostDoc researcher, Cultural Anthropology/Religious Studies, University of ZurichVerified email at uzh.ch
Samuel PihaUniversity of TurkuVerified email at utu.fi
Jari LyytimäkiLeading researcher, Finnish Environment Institute. Adjunct prof. University of HelsinkiVerified email at syke.fi
Noelia-Sarah ReynoldsUniversity of EssexVerified email at essex.ac.uk
Melanie E HassettLecturer in International Business, Sheffield University Management SchoolVerified email at sheffield.ac.uk
Sami Kokkoprofessori, Jyväskylän yliopistoVerified email at jyu.fi
Riikka PaloniemiUnit director, docent, Finnish Environment Institute SYKEVerified email at syke.fi
Juulia RäikkönenPost-doctoral researcher, Economic geography, Turku School of Economics, University of TurkuVerified email at utu.fi
Esko LehtonenVTT Technical Research Centre of Finland Ltd.Verified email at vtt.fi
Riikka Harikkala-LaihinenUniversity of TurkuVerified email at utu.fi
Majid AleemUniversity Teacher in International Business - Turku School of EconomicsVerified email at utu.fi
Sascha FuerstEGADE Business School, Tecnologico de MonterreyVerified email at tec.mx
Zsuzsanna VinczeUmeå UniversityVerified email at umu.se

Birgitta Sandberg

University Research Fellow, Adjunct Professor (Docent), Turku School of Economics, University of

Verified email at utu.fi - Homepage

Vulnerable consumers emotions in innovation adoption commercialisation of radical innovations radical innovations


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
What makes it so difficult? A systematic review on barriers to radical innovation B Sandberg, L Aarikka-Stenroos Industrial Marketing Management 43 (8), 1293-1305, 2014	429	2014
Operationalising brand heritage and cultural heritage U Hakala, S Lätti, B Sandberg Journal of Product & Brand Management 20 (6), 447-456, 2011	295*	2011
Networks for the commercialization of innovations: A review of how divergent network actors contribute L Aarikka-Stenroos, B Sandberg, T Lehtimäki Industrial Marketing Management 43 (3), 365-381, 2014	275	2014
From new-product development to commercialization through networks L Aarikka-Stenroos, B Sandberg Journal of Business Research 65 (2), 198-206, 2012	226	2012
Intellectual property rights in innovation management research: A review H Candelin-Palmqvist, B Sandberg, UM Mylly Technovation 32 (9-10), 502-512, 2012	220	2012
Creating the market for disruptive innovation: Market proactiveness at the launch stage B Sandberg Journal of Targeting, Measurement and Analysis for Marketing 11, 184-196, 2002	166	2002
Managing and marketing radical innovations: marketing new technology B Sandberg Routledge, 2008	100	2008
Customer-related proactiveness in the radical innovation development process B Sandberg European Journal of Innovation Management 10 (2), 252-267, 2007	92	2007
Enthusiasm in the development of radical innovations B Sandberg Creativity and Innovation Management 16 (3), 265-273, 2007	69	2007
Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? B Sandberg, L Hurmerinta, P Zettinig European Journal of Innovation Management 16 (2), 227-242, 2013	59	2013
The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study ME Hassett, NS Reynolds, B Sandberg International Business Review 27 (4), 737-754, 2018	45	2018
Hidden market-even for those who create it?: customer-related proactiveness in developing radical innovations B Sandberg Turun kauppakorkeakoulun julkaisuja. Sarja A, 5: 2005, 2005	42*	2005
Creating an international market for disruptive innovations B Sandberg, SO Hansén European Journal of Innovation Management 7 (1), 23-32, 2004	38	2004
From filthy to healthy and beyond: Finding the boundaries of taboo destruction in sex toy buying S Piha, L Hurmerinta, B Sandberg, E Järvinen Journal of Marketing Management 34 (13-14), 1078-1104, 2018	37	2018
Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers B Sandberg, L Hurmerinta, HM Leino, M Menzfeld Journal of Service Research, 2022	23	2022
Balancing service inclusion for primary and secondary customers experiencing vulnerabilities HM Leino, L Hurmerinta, B Sandberg Journal of Services Marketing, 2021	19	2021
“Man, this frustrates me”: change of consumer emotions in online discussions P Haavisto, B Sandberg Journal of Research in Interactive Marketing 9 (1), 70-87, 2015	17	2015
Sadness bright as glass: the acceptance of emotionally sensitive radical innovation L Hurmerinta, B Sandberg Journal of marketing management 31 (9-10), 918-939, 2015	14	2015
Consumer learning roadmap: a necessary tool for new products S Hanninen, B Sandberg International Journal of Knowledge and Learning 2 (3-4), 298-307, 2006	13	2006
Escaping into sexual play: A consumer experience perspective S Piha, L Hurmerinta, E Järvinen, J Räikkönen, B Sandberg Innovation and Impact of Sex as Leisure in Research and Practice, 35-51, 2022	10	2022

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