Katrin Merfeld
Katrin Merfeld
Assistant Professor Marketing & Business Development, Utrecht University
Verified email at - Homepage
Cited by
Cited by
Technology-enabled personalization in retail stores: Understanding drivers and barriers
AS Riegger, JF Klein, K Merfeld, S Henkel
Journal of Business Research 123, 140-155, 2021
Carsharing with shared autonomous vehicles: uncovering drivers, barriers and future developments–a four-stage Delphi study
K Merfeld, MP Wilhelms, S Henkel, K Kreutzer
Technological Forecasting and Social Change 144, 66-81, 2019
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing
MP Wilhelms, K Merfeld, S Henkel
Business Horizons 60 (6), 771-781, 2017
Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures
K Merfeld, MP Wilhelms, S Henkel
Transportation Research Part C: Emerging Technologies 107, 229-247, 2019
You are what you share: Understanding participation motives in peer-to-peer carsharing
MP Wilhelms, S Henkel, K Merfeld
Disrupting Mobility: Impacts of Sharing Economy and Innovative …, 2017
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior
AS Riegger, K Merfeld, Klein, J F., S Henkel
Technological Forecasting and Social Change 181, 121752, 2022
Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing
JF Klein, K Merfeld, MP Wilhelms, T Falk, S Henkel
Journal of Business Research 143, 171-183, 2022
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services
A Lehr, M Buettgen, S Benoit, K Merfeld
Psychology & Marketing 37 (5), 705-723, 2020
Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis
S Timmer, K Merfeld, S Henkel
Transportation Research Part A: Policy and Practice 176, 103831, 2023
Understanding B2B customer journeys for complex digital services: The case of cloud computing
C Terpoorten, JF Klein, K Merfeld
Industrial Marketing Management 119, 178-192, 2024
Onto the light side of sharing: Using the force of blockchain
C Großmann, K Merfeld, JF Klein, F Föller, S Henkel
Journal of Business Research 175, 114507, 2024
Exploring Business Models for Sustainability With Nature as a Key Resource: A Case Study of Urban Nature-Based Solutions
H Toxopeus, K Merfeld
Available at SSRN 4425414, 2023
Industrial product development with lead users as a source of Schumpeterian opportunity
JPJ de Jong, M Mulhuijzen, K Merfeld, C Rigtering, T van Balen, ...
Journal of Product Innovation Management, 2024
Collaboration with Lead User Firms in New Product Development: A Source of Schumpeterian Opportunity
JPJ de Jong, T van Balen, M Boënne, K Merfeld, M Mulhuijzen, ...
Available at SSRN 4100506, 2022
Age Diversity in Volunteer Teams: A Qualitative Study on Age-Diverse Teamwork
V Schwarzmann, K Kreutzer, K Merfeld
Academy of Management Proceedings 2022 (1), 16962, 2022
Shared and Autonomous: A Market Perspective on Contemporary Mobility
K Merfeld
EBS Universität für Wirtschaft und Recht-EBS Business School, 2018
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