Katrin Merfeld

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Sven HenkelProfessor of MarketingVerified email at ebs.edu
Mark Philipp WilhelmsEBS Universität für Wirtschaft und RechtVerified email at wilhelms-family.com
Jan F. KleinAssociate Professor, Department of Marketing, IÉSEG School of ManagementVerified email at ieseg.fr
Karin KreutzerProfessor of Social Business, EBS Universität für Wirtschaft und RechtVerified email at ebs.edu
Sabine BenoitProfessor of Marketing, University of Surrey and Australian National University (ANU)Verified email at surrey.ac.uk
Marion BüttgenUniversity of Hohenheim, GermanyVerified email at uni-hohenheim.de
Tomas FalkProfessor of Marketing (Aalto University School of Business)Verified email at aalto.fi
Coen RigteringAssistant Professor, Utrecht UniversityVerified email at uu.nl
Jeroen P.J. de JongProfessor, Utrecht University School of EconomicsVerified email at uu.nl
Timo van BalenAssistant Professor in Entrepreneurship and InnovationVerified email at uu.nl
Vera SchwarzmannEBS Universität für Wirtschaft und RechtVerified email at ebs.edu
Helen ToxopeusAssistant professor, Utrecht School of EconomicsVerified email at uu.nl
Max MulhuijzenAssistant Professor, Vrije Universiteit AmsterdamVerified email at vu.nl
Dr. Sebastian TimmerEBS Universität für Wirtschaft und RechtVerified email at students.ebs.edu
Mathias J.M. BoënneAssistant Professor at Utrecht UniversityVerified email at uu.nl
Vivian S.C. TunnAssistant Professor at Utrecht UniversityVerified email at uu.nl
Christina BidmonUtrecht UniversityVerified email at uu.nl

Katrin Merfeld

Assistant Professor Marketing & Business Development, Utrecht University

Verified email at uu.nl - Homepage

consumer behavior new mobility nature-based solutions sharing economy smart retail


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Technology-enabled personalization in retail stores: Understanding drivers and barriers AS Riegger, JF Klein, K Merfeld, S Henkel Journal of Business Research 123, 140-155, 2021	131	2021
Carsharing with shared autonomous vehicles: uncovering drivers, barriers and future developments–a four-stage Delphi study K Merfeld, MP Wilhelms, S Henkel, K Kreutzer Technological Forecasting and Social Change 144, 66-81, 2019	88	2019
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing MP Wilhelms, K Merfeld, S Henkel Business Horizons 60 (6), 771-781, 2017	71	2017
Creating marketing magic and innovative future marketing trends: proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference M Stieler Springer, 2017	28	2017
Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures K Merfeld, MP Wilhelms, S Henkel Transportation Research Part C: Emerging Technologies 107, 229-247, 2019	22	2019
You are what you share: Understanding participation motives in peer-to-peer carsharing MP Wilhelms, S Henkel, K Merfeld Disrupting Mobility: Impacts of Sharing Economy and Innovative …, 2017	17	2017
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services A Lehr, M Buettgen, S Benoit, K Merfeld Psychology & Marketing 37 (5), 705-723, 2020	12	2020
Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior AS Riegger, K Merfeld, Klein, J F., S Henkel Technological Forecasting and Social Change 181, 121752, 2022	9	2022
Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing JF Klein, K Merfeld, MP Wilhelms, T Falk, S Henkel Journal of Business Research 143, 171-183, 2022	6	2022
Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives) MP Wilhelms, K Merfeld, S Henkel Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017	4	2017
Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis S Timmer, K Merfeld, S Henkel Transportation Research Part A: Policy and Practice 176, 103831, 2023		2023
Exploring Business Models for Sustainability With Nature as a Key Resource: A Case Study of Urban Nature-Based Solutions H Toxopeus, K Merfeld Available at SSRN 4425414, 2023		2023
Collaboration with Lead User Firms in New Product Development: A Source of Schumpeterian Opportunity JPJ de Jong, T van Balen, M Boënne, K Merfeld, M Mulhuijzen, ... Available at SSRN 4100506, 2022		2022
Age Diversity in Volunteer Teams: A Qualitative Study on Age-Diverse Teamwork V Schwarzmann, K Kreutzer, K Merfeld Academy of Management Proceedings 2022 (1), 16962, 2022		2022

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