Michael LaTour
Michael LaTour
Ithaca College - School of Business
Verified email at - Homepage
Cited by
Cited by
The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis
RL Snipes, SL Oswald, M LaTour, AA Armenakis
Journal of business research 58 (10), 1330-1339, 2005
Ethical judgments of sexual appeals in print advertising
MS LaTour, TL Henthorne
Journal of advertising 23 (3), 81-90, 1994
There are threats and (maybe) fear-caused arousal: Theory and confusions of appeals to fear and fear arousal itself
MS LaTour, HJ Rotfeld
Journal of advertising 26 (3), 45-59, 1997
Female nudity in print advertising: An analysis of gender differences in arousal and ad response
MS LaTour
Psychology & Marketing 7 (1), 65-81, 1990
Female nudity, arousal, and ad response: An experimental investigation
MS LaTour, RE Pitts, DC Snook-Luther
Journal of Advertising 19 (4), 51-62, 1990
Fear appeals in print advertising: An analysis of arousal and ad response
TL Henthorne, MS LaTour, R Nataraajan
Journal of advertising 22 (2), 59-69, 1993
Don't be afraid to use fear appeals: An experimental study
MS LaTour, RL Snipes, SJ Bliss
Journal of Advertising Research 36 (2), 59-68, 1996
Using childhood memories to gain insight into brand meaning
KA Braun-LaTour, MS LaTour, GM Zinkhan
Journal of Marketing 71 (2), 45-60, 2007
Corporate social responsibility and organizational effectiveness: A multivariate approach
SA Zahra, MS LaTour
Journal of Business Ethics 6, 459-467, 1987
How and when advertising can influence memory for consumer experience
KA Braun-LaTour, MS LaTour, JE Pickrell, EF Loftus, SU Distinguished
Journal of Advertising 33 (4), 7-25, 2004
A model of the effects of self-efficacy on the perceived ethicality and performance of fear appeals in advertising
RL Snipes, MS LaTour, SJ Bliss
Journal of Business Ethics 19, 273-285, 1999
Differing Reactions to Female Role Portrayals in Advertising
MS Ford, John B., LaTour
Journal of Advertising Research 33 (5), 43-52, 1993
The role of accent on the credibility and effectiveness of the salesperson
J Tsalikis, OW DeShields Jr, MS LaTour
Journal of Personal Selling & Sales Management 11 (1), 31-41, 1991
Using fear appeals in advertising for AIDS prevention in the college-age population.
MS LaTour, RE Pitts
Journal of health care marketing 9 (3), 1989
The appropriateness of fear appeal use for health care marketing to the elderly: Is it OK to scare granny?
S Benet, RE Pitts, M LaTour
Journal of Business Ethics 12, 45-55, 1993
How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising
A Merchant, K Latour, JB Ford, MS Latour
Journal of Advertising Research 53 (2), 150-165, 2013
Perception of marital roles in purchase decision processes: a cross-cultural study
JB Ford, MS LaTour, TL Henthorne
Journal of the Academy of Marketing Science 23 (2), 120-131, 1995
ERP and the reengineering of industrial marketing processes: A prescriptive overview for the new-age marketing manager
SC Gardiner, JB Hanna, MS LaTour
Industrial Marketing Management 31 (4), 357-365, 2002
Fear appeals as advertising strategy: should they be used?
SLT Michael, SA Zahra
Journal of Consumer Marketing 6 (2), 1989
Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising
T Reichert, MS LaTour, JY Kim
Journal of current issues & research in advertising 29 (2), 63-77, 2007
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