| An investigation of mobile payment (m-payment) services in Thailand C Phonthanukitithaworn, C Sellitto, MWL Fong Asia-Pacific Journal of Business Administration 8 (1), 37-54, 2016 | 204 | 2016 |
| User intentions to adopt mobile payment services: A study of early adopters in Thailand C Phonthanukitithaworn, C Sellitto, MWL Fong Journal of internet Banking and Commerce 20 (1), 2015 | 166 | 2015 |
| A comparative study of current and potential users of mobile payment services C Phonthanukitithaworn, C Sellitto, MWL Fong Sage Open 6 (4), 2158244016675397, 2016 | 90 | 2016 |
| Residents’ support for sports events tourism development in Beach City: The role of community’s participation and tourism impacts W Boonsiritomachai, C Phonthanukitithaworn Sage Open 9 (2), 2158244019843417, 2019 | 77 | 2019 |
| Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention C Phonthanukitithaworn, C Sellitto Telematics and Informatics 34 (8), 1477-1487, 2017 | 53 | 2017 |
| Relevant factors for success as an online entrepreneur in Thailand C Phonthanukitithaworn, C Ketkaew, P Naruetharadhol Sage Open 9 (1), 2158244018821757, 2019 | 46 | 2019 |
| Sustainable development towards openness SME innovation: Taking advantage of intellectual capital, sustainable initiatives, and open innovation C Phonthanukitithaworn, WA Srisathan, C Ketkaew, P Naruetharadhol Sustainability 15 (3), 2126, 2023 | 26 | 2023 |
| An investigation of mobile payment (m-payment) services in Thailand. Asia-Pacific Journal of Business Administration, 8 (1), 37–54 C Phonthanukitithaworn, C Sellitto, MWL Fong | 20 | 2016 |
| Skill development and job satisfaction: Workers’ perspectives in Thailand’industrial sector C Phonthanukitithaworn, P Naruetharadhol, C Ketkaew Knowledge Management 17 (2), 1-10, 2017 | 18 | 2017 |
| Perceptions of service quality at football stadiums: influence on fans’ intention to attend future games C Phonthanukitithaworn, C Sellitto Managing Sport and Leisure 23 (3), 204-224, 2018 | 16 | 2018 |
| A study of mobile payment (M-payment) services adoption in Thailand C Phonthanukitithaworn, C Sellitto, MWL Fong Encyclopedia of Information Science and Technology, Third Edition, 731-741, 2015 | 15 | 2015 |
| Driving policy support for open eco-innovation enterprises in Thailand: A probit regression model WA Srisathan, C Ketkaew, C Phonthanukitithaworn, P Naruetharadhol Journal of Open Innovation: Technology, Market, and Complexity 9 (3), 100084, 2023 | 14 | 2023 |
| Marketing strategies and acceptance of edible insects among Thai and Chinese young adult consumers C Phonthanukitithaworn, A Sae-Eaw, H Tang, P Chatsakulpanya, ... Journal of International Food & Agribusiness Marketing 35 (2), 154-182, 2023 | 13 | 2023 |
| An investigation of the relationship among medical center’s image, service quality, and patient loyalty C Phonthanukitithaworn, P Naruetharadhol, N Gebsombut, R Chanavirut, ... SAGE Open 10 (4), 2158244020982304, 2020 | 13 | 2020 |
| Destination attributes that attract marathon runners: a case study of the Bangsaen21 half marathon W Boonsiritomachai, C Phonthanukitithaworn Modern Management Journal 16 (1), 251-262, 2018 | 9 | 2018 |
| Understanding consumer buying intention of e-commerce airfares based on multivariate demographic segmentation: A multigroup structural equation modeling approach P Naruetharadhol, S Wongsaichia, S Zhang, C Phonthanukitithaworn, ... Sustainability 14 (15), 8997, 2022 | 8 | 2022 |
| Managing educational service quality and loyalty of international students: A case of international colleges in Thailand C Phonthanukitithaworn, S Wongsaichia, P Naruetharadhol, S Thipsingh, ... Cogent Social Sciences 8 (1), 2105929, 2022 | 5 | 2022 |
| A reflection on intercept survey use in Thailand: Some cultural considerations for transnational studies C Phonthanukitithaworn, C Sellitto Electronic Journal of Business Research Methods 14 (1), pp60‑70-pp60‑70, 2016 | 5 | 2016 |
| Identifying the relationship between travel agent’s web service quality and E-brand reputation C Phonthanukitithaworn, P Naruetharadhol, S Wongsaichia, N Mahajak, ... Cogent Business & Management 8 (1), 1999784, 2021 | 4 | 2021 |
| A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand C Phonthanukitithaworn, C Sellitto SAGE Open 12 (2), 21582440221097399, 2022 | 2 | 2022 |
