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Co-authors
Karen MachleitUniversity of CincinnatiVerified email at ucmail.uc.edu- Frank R. KardesProfessor of Marketing, University of CincinnatiVerified email at uc.edu
- Susan Powell MantelProfessor of marketing University of CincinnatiVerified email at ucmail.uc.edu
- Donald R. GaffneyVanderbilt UniversityVerified email at vanderbilt.edu
- Stephanie FloutPh.D. Candidate, The Ohio State UniversityVerified email at buckeyemail.osu.edu
- robert s. wyer, jrVerified email at ust.hk
- Rashmi AdavalProfessor, University of CincinnatiVerified email at uc.edu
