| Customer experience: Conceptualization, measurement, and application in omnichannel environments M Gahler, JF Klein, M Paul Journal of Service Research 26 (2), 191-211, 2023 | 108 | 2023 |
| Measuring customer experiences: a text-based and pictorial scale M Gahler, JF Klein, M Paul Marketing Science Institute Working Paper Series Report, 2019 | 28 | 2019 |
| Pay-What-You-Want im Internet: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft M Gahler Springer-Verlag, 2015 | 11 | 2015 |
| The CX scale: towards a holistic measure of customer experience M Gahler, M Paul, JF Klein | 2 | 2018 |
| Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala M Gahler | 1 | 2020 |
| Die Realität im Einzelhandel erweitern: Metaverse-Anwendungen entlang der Kundenreise wirksam einsetzen M Gahler, M Neubauer Marketing Review St. Gallen, 2024 | | 2024 |
| Customer-Experience-Tracking im Handel: Echtzeitmessungen wirksam implementieren M Gahler, JF Klein, M Paul Marketing Review St. Gallen 38 (5), 18-25, 2021 | | 2021 |
| The CX scale: towards a holistic measurement of customer experiences along the customer journey M Gahler, M Paul, JF Klein | | 2018 |
| Measuring the customer experience along the customer journey: development of the CX scale M Gahler, M Paul, JF Klein | | 2018 |
| The path to success: maximizing customer equity through customer journey analysis M Gahler, M Paul, T Hennig-Thurau, T Rudolph | | 2017 |
| The CX scale: measuring customer experiences throughout the customer journey M Gahler, M Paul, JF Klein | | 2017 |
| Developing a measurement scale for the customer experience along the customer journey M Gahler, M Paul, JF Klein | | 2017 |
| How to measure the customer experience along the customer journey M Gahler, M Paul, JF Klein | | 2017 |
Michael PaulProfessor of Marketing, University of AugsburgVerified email at wiwi.uni-augsburg.de
