Markus Gahler - Google Scholar

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Citations	48	43
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Co-authors

Jan F. KleinAssociate Professor, Department of Marketing, IÉSEG School of ManagementVerified email at ieseg.fr

Markus Gahler

Markus Gahler

University of Augsburg

No verified email

Customer Experience Omnichannel Management Scale Development


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Measuring customer experiences: a text-based and pictorial scale M Gahler, JF Klein, M Paul Marketing Science Institute Working Paper Series Report, 2019	18	2019
Customer experience: Conceptualization, measurement, and application in omnichannel environments M Gahler, JF Klein, M Paul Journal of Service Research 26 (2), 191-211, 2023	15	2023
Pay-What-You-Want im Internet: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft M Gahler Springer-Verlag, 2015	12	2015
The CX scale: towards a holistic measure of customer experience M Gahler, M Paul, JF Klein	2	2018
Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala M Gahler	1	2020
Customer-Experience-Tracking im Handel-Echtzeitmessungen wirksam implementieren M Gahler, JF Klein, M Paul		2021

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Articles 1–6