‪Markus Gahler‬ - ‪Google Scholar‬

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Co-authors

Jan F. KleinAssociate Professor, Department of Marketing, IÉSEG School of ManagementVerified email at ieseg.fr
Michael PaulProfessor of Marketing, University of AugsburgVerified email at wiwi.uni-augsburg.de

Markus Gahler

Markus Gahler

University of Augsburg

No verified email

Customer Experience Omnichannel Management Scale Development


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Customer experience: Conceptualization, measurement, and application in omnichannel environments M Gahler, JF Klein, M Paul Journal of Service Research 26 (2), 191-211, 2023	45	2023
Measuring customer experiences: a text-based and pictorial scale M Gahler, JF Klein, M Paul Marketing Science Institute Working Paper Series Report, 2019	23	2019
Pay-What-You-Want im Internet: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft M Gahler Springer-Verlag, 2015	10	2015
The CX scale: towards a holistic measure of customer experience M Gahler, M Paul, JF Klein	2	2018
Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala M Gahler	1	2020
Customer-Experience-Tracking im Handel: Echtzeitmessungen wirksam implementieren M Gahler, JF Klein, M Paul Marketing Review St. Gallen 38 (5), 18-25, 2021		2021

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