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Citations per year
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Cited by
All
Since 2018
Citations
48
43
h-index
3
3
i10-index
3
2
0
20
10
2016
2017
2018
2019
2020
2021
2022
2023
2
3
4
1
4
6
8
19
Co-authors
Jan F. Klein
Associate Professor, Department of Marketing, IÉSEG School of Management
Verified email at ieseg.fr
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Markus Gahler
University of Augsburg
No verified email
Customer Experience
Omnichannel Management
Scale Development
Articles
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Cited by
Cited by
Year
Measuring customer experiences: a text-based and pictorial scale
M Gahler, JF Klein, M Paul
Marketing Science Institute Working Paper Series Report
, 2019
18
2019
Customer experience: Conceptualization, measurement, and application in omnichannel environments
M Gahler, JF Klein, M Paul
Journal of Service Research 26 (2), 191-211
, 2023
15
2023
Pay-What-You-Want im Internet: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft
M Gahler
Springer-Verlag
, 2015
12
2015
The CX scale: towards a holistic measure of customer experience
M Gahler, M Paul, JF Klein
2
2018
Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala
M Gahler
1
2020
Customer-Experience-Tracking im Handel-Echtzeitmessungen wirksam implementieren
M Gahler, JF Klein, M Paul
2021
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