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Markus Gahler
Markus Gahler
University of Augsburg
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Cited by
Cited by
Year
Customer experience: Conceptualization, measurement, and application in omnichannel environments
M Gahler, JF Klein, M Paul
Journal of Service Research 26 (2), 191-211, 2023
472023
Measuring customer experiences: a text-based and pictorial scale
M Gahler, JF Klein, M Paul
Marketing Science Institute Working Paper Series Report, 2019
232019
Pay-What-You-Want im Internet: Empirische Analyse der Einflussgrößen auf die freiwillige Zahlungsbereitschaft
M Gahler
Springer-Verlag, 2015
102015
The CX scale: towards a holistic measure of customer experience
M Gahler, M Paul, JF Klein
22018
Customer Experience: Konzeptualisierung und Entwicklung einer text-basierten und grafischen Skala
M Gahler
12020
Customer-Experience-Tracking im Handel: Echtzeitmessungen wirksam implementieren
M Gahler, JF Klein, M Paul
Marketing Review St. Gallen 38 (5), 18-25, 2021
2021
The CX scale: towards a holistic measurement of customer experiences along the customer journey
M Gahler, M Paul, JF Klein
2018
Measuring the customer experience along the customer journey: development of the CX scale
M Gahler, M Paul, JF Klein
2018
The path to success: maximizing customer equity through customer journey analysis
M Gahler, M Paul, T Hennig-Thurau, T Rudolph
2017
The CX scale: measuring customer experiences throughout the customer journey
M Gahler, M Paul, JF Klein
2017
Developing a measurement scale for the customer experience along the customer journey
M Gahler, M Paul, JF Klein
2017
How to measure the customer experience along the customer journey
M Gahler, M Paul, JF Klein
2017
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