Aurelie Lemmens
Aurelie Lemmens
Associate Professor of Marketing, Rotterdam School of Management
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Analytics for customer engagement
THA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...
Journal of service research 13 (3), 341-356, 2010
Bagging and boosting classification trees to predict churn
A Lemmens, C Croux
Journal of Marketing Research, 276-286, 2006
Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
A Lemmens, C Croux, MG Dekimpe
International Journal of Forecasting 24 (3), 414-431, 2008
In pursuit of enhanced customer retention management: Review, key issues, and future directions
E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ...
Customer Needs and Solutions 5 (1), 65-81, 2018
Consumer sentiment and consumer spending: decomposing the Granger Causal Relationship in the time domain
S Gelper, A Lemmens, C Croux
Applied Economics 39 (1), 1-11, 2007
Sales growth of new pharmaceuticals across the globe: The role of regulatory regimes
S Stremersch, A Lemmens
Marketing Science 28 (4), 690-708, 2009
Consumer confidence in Europe: united in diversity?
A Lemmens, C Croux, MG Dekimpe
International Journal of Research in Marketing 24 (2), 113-127, 2007
On the predictive content of production surveys: A pan-European study
A Lemmens, C Croux, MG Dekimpe
International Journal of Forecasting 21 (2), 363-375, 2005
Managing churn to maximize profits
A Lemmens, S Gupta
Marketing Science, 2020
Bagging a stacked classifier
C Croux, K Joossens, A Lemmens
Proceedings in Computational Statistics (COMPSTAT2004), 839-846, 2004
Dynamics in the International Market Segmentation of New Product Growth
A Lemmens, C Croux, S Stremersch
International Journal of Research in Marketing, 2011
Unveiling the Relationship between the Transaction Timing, Spending and Dropout Behavior of Customers
N Glady, A Lemmens, C Croux
International Journal of Research in Marketing, 2015
Advanced classification and time-series methods in marketing
L Aurélie
Leuven, KU Leuven, Faculteit Economische en Toegepaste Economische Wetenschappen, 2006
Polymorphisms of the OXTR gene explain why sales professionals love to help customers
WJMI Verbeke, RP Bagozzi, W van den Berg, A Lemmens
Frontiers in behavioral neuroscience 7, 171, 2013
Le Data Mining comme outil de «customer relationship management» en marketing
A Lemmens
Mémoire d’ingéniorat, Université libre de Bruxelles, 2004
Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy?
C Pieters, A Lemmens
Marketing Science Institute, 2015
Batch Mode Active Learning for Individual Treatment Effect Estimation
Z Puha, M Kaptein, A Lemmens
2020 International Conference on Data Mining Workshops (ICDMW), 859-866, 2020
Intern. J. of Research in Marketing
N Glady, A Lemmens, C Croux
Advanced classification and time-series methods in marketing.
A Lemmens
Granger causality analysis for business and consumer surveys
C Croux
Annual Meeting of the Belgian Statistical Society, Date: 2004/10/08-2004/10 …, 2004
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