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Martin Wetzels
Martin Wetzels
Professor of Marketing, EDHEC Business School, Lille Campus, France
Verified email at edhec.edu
Title
Cited by
Cited by
Year
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
50572009
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
J Schepers, M Wetzels
Information & management 44 (1), 90-103, 2007
19592007
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
JM Becker, K Klein, M Wetzels
Long range planning 45 (5-6), 359-394, 2012
17232012
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
J Bloemer, KO De Ruyter, M Wetzels
European journal of marketing, 1999
14221999
Response rate and response quality of internet-based surveys: an experimental study
E Deutskens, K De Ruyter, M Wetzels, P Oosterveld
Marketing letters 15 (1), 21-36, 2004
12292004
On the relationship between perceived service quality, service loyalty and switching costs
K De Ruyter, M Wetzels, J Bloemer
International journal of service industry management, 1998
10711998
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
M Kleijnen, K De Ruyter, M Wetzels
Journal of retailing 83 (1), 33-46, 2007
10182007
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
9282014
Customer adoption of e‐service: an experimental study
K De Ruyter, M Wetzels, M Kleijnen
International journal of service industry management, 2001
8642001
Marketing service relationships: the role of commitment
M Wetzels, K De Ruyter, M Van Birgelen
Journal of business & industrial marketing, 1998
7731998
Consumer acceptance of wireless finance
M Kleijnen, M Wetzels, K De Ruyter
Journal of financial services marketing 8 (3), 206-217, 2004
7432004
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates
S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann
Journal of Marketing 77 (1), 87-103, 2013
6822013
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
6012009
Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness
E Aguirre, D Mahr, D Grewal, K De Ruyter, M Wetzels
Journal of retailing 91 (1), 34-49, 2015
5522015
The dynamics of the service delivery process: a value-based approach
K De Ruyter, M Wetzels, J Lemmink, J Mattson
International journal of research in marketing 14 (3), 231-243, 1997
4971997
Customer equity considerations in service recovery: a cross‐industry perspective
K De Ruyter, M Wetzels
International Journal of Service Industry Management, 2000
4572000
E-tailers versus retailers: Which factors determine consumer preferences
C Keen, M Wetzels, K De Ruyter, R Feinberg
Journal of Business Research 57 (7), 685-695, 2004
4522004
Role stress in call centers: Its effects on employee performance and satisfaction
KO De Ruyter, M Wetzels, R Feinberg
Journal of interactive marketing 15 (2), 23-35, 2001
3632001
An assessment of equivalence between online and mail surveys in service research
E Deutskens, K De Ruyter, M Wetzels
Journal of Service Research 8 (4), 346-355, 2006
3062006
Organizational antecedents to and consequences of service business orientations in manufacturing companies
M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels
Journal of the Academy of Marketing Science 36 (3), 337-358, 2008
3052008
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