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Co-authors
Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk- Jos Lemminkhoogleraar marketing, Maastricht UniversityVerified email at maastrichtuniversity.nl
- Jeroen SchepersAssociate Professor of Frontline Service and InnovationVerified email at tue.nl
- Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
- Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
- Stephan LudwigMonash UniversityVerified email at monash.edu
- richard feinbergpurdue universityVerified email at purdue.edu
- Ahmad DaryantoLancaster UniversityVerified email at lancaster.ac.uk
- Paul PattersonSchool of Marketing, University of New South WalesVerified email at unsw.edu.au
- Elisabeth BrüggenMaastricht UniversityVerified email at maastrichtuniversity.nl
- Kitty KoelemeijerProfessor of Marketing, Nyenrode Business UniversityVerified email at nyenrode.nl
- Anne RoggeveenCharles Clarke Reynolds Professor of Retailing & Marketing, Babson CollegeVerified email at babson.edu
- Luca M. ViscontiUSI - Universitŕ della Svizzera italiana & ESCP EuropeVerified email at usi.ch
- Evelyne VanpouckeProfessor of operations management, Solvay Brussels school of economics and management, ULBVerified email at ulb.be
- Francisco Villarroel OrdenesAssistant Professor of Marketing, LUISS Guido Carli UniversityVerified email at luiss.it
- Scott MotykaKeck Graduate InstituteVerified email at kgi.edu
- Gerard PfannUniversiteit MaastrichtVerified email at maastrichtuniversity.nl
- Nancy PuccinelliUniversity of Bath/University of OxfordVerified email at bath.ac.uk
- Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk
- Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de
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Martin Wetzels
Professor of Marketing, EDHEC Business School, Lille Campus, France
Verified email at edhec.edu