Martin Wetzels - Google Scholar Citations

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	All	Since 2015
Citations	20889	11260
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i10-index	110	82

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Co-authors

ko de ruyterKing's College, London, United KingdomVerified email at kcl.ac.uk
Gaby OdekerkenProfessor of customer-centric service scienceVerified email at maastrichtuniversity.nl
Jos Lemminkhoogleraar marketing, Maastricht UniversityVerified email at maastrichtuniversity.nl
Jeroen SchepersAssociate Professor of Frontline Service and InnovationVerified email at tue.nl
Adam LindgreenProfessor og institutleder, Copenhagen Business SchoolVerified email at cbs.dk
richard feinbergpurdue universityVerified email at purdue.edu
Stephan LudwigUniversity of MelbourneVerified email at unimelb.edu.au
Ahmad DaryantoLancaster UniversityVerified email at lancaster.ac.uk
Dominik MahrProfessor for Digital Innovation and MarketingVerified email at maastrichtuniversity.nl
Paul PattersonSchool of Marketing, University of New South WalesVerified email at unsw.edu.au
Elisabeth BrüggenMaastricht UniversityVerified email at maastrichtuniversity.nl
Kitty KoelemeijerProfessor of Marketing, Nyenrode Business UniversityVerified email at nyenrode.nl
Anne RoggeveenCharles Clarke Reynolds Professor of Retailing & Marketing, Babson CollegeVerified email at babson.edu
Luca M. ViscontiUSI - Università della Svizzera italiana & ESCP EuropeVerified email at usi.ch
Evelyne VanpouckeProfessor of operations management, Solvay Brussels school of economics and management, ULBVerified email at ulb.ac.be
Francisco Villarroel OrdenesAssistant Professor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu
Scott MotykaKeck Graduate InstituteVerified email at kgi.edu
Gerard PfannUniversiteit MaastrichtVerified email at maastrichtuniversity.nl
Annouk LievensGewoon Hoogleraar, Faculteit TEW, Universiteit AntwerpenVerified email at uantwerpen.be
Oliver GötzProfessor für internationales B-to-B Marketing und Sales Management, ESB Business School, ReutlingenVerified email at reutlingen-university.de

Martin Wetzels

Professor in Marketing and Supply Chain Research, Maastricht University

Verified email at maastrichtuniversity.nl

Services Marketing and Management Digital Marketing and Social Media Supply Chain Management Innovation and New Technologies


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009	3236	2009
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects J Schepers, M Wetzels Information & management 44 (1), 90-103, 2007	1431	2007
Linking perceived service quality and service loyalty: a multi‐dimensional perspective J Bloemer, KO De Ruyter, M Wetzels European journal of marketing, 1999	1205	1999
Response rate and response quality of internet-based surveys: An experimental study E Deutskens, K De Ruyter, M Wetzels, P Oosterveld Marketing letters 15 (1), 21-36, 2004	956	2004
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models JM Becker, K Klein, M Wetzels Long Range Planning 45 (5-6), 359-394, 2012	949	2012
On the relationship between perceived service quality, service loyalty and switching costs K De Ruyter, M Wetzels, J Bloemer International journal of service industry management, 1998	906	1998
An assessment of value creation in mobile service delivery and the moderating role of time consciousness M Kleijnen, K De Ruyter, M Wetzels Journal of retailing 83 (1), 33-46, 2007	781	2007
Customer adoption of e‐service: an experimental study K De Ruyter, M Wetzels, M Kleijnen International journal of service industry management, 2001	733	2001
Marketing service relationships: the role of commitment M Wetzels, K De Ruyter, M Van Birgelen Journal of business & industrial marketing, 1998	676	1998
Consumer acceptance of wireless finance M Kleijnen, M Wetzels, K De Ruyter Journal of financial services marketing 8 (3), 206-217, 2004	618	2004
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation T Van Laer, K De Ruyter, LM Visconti, M Wetzels Journal of Consumer research 40 (5), 797-817, 2014	531	2014
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann Journal of Marketing 77 (1), 87-103, 2013	459	2013
The dynamics of the service delivery process: a value-based approach K De Ruyter, M Wetzels, J Lemmink, J Mattson International journal of research in marketing 14 (3), 231-243, 1997	411	1997
An exploration of consumer resistance to innovation and its antecedents M Kleijnen, N Lee, M Wetzels Journal of economic psychology 30 (3), 344-357, 2009	400	2009
Customer equity considerations in service recovery: a cross‐industry perspective K De Ruyter, M Wetzels International Journal of Service Industry Management, 2000	388	2000
E-tailers versus retailers: Which factors determine consumer preferences C Keen, M Wetzels, K De Ruyter, R Feinberg Journal of Business Research 57 (7), 685-695, 2004	373	2004
Role stress in call centers: Its effects on employee performance and satisfaction KO De Ruyter, M Wetzels, R Feinberg Journal of interactive marketing 15 (2), 23-35, 2001	293	2001
Consumer adoption of wireless services: discovering the rules, while playing the game M Kleijnen, K De Ruyter, M Wetzels Journal of interactive marketing 18 (2), 51-61, 2004	260	2004
An assessment of equivalence between online and mail surveys in service research E Deutskens, K De Ruyter, M Wetzels Journal of Service Research 8 (4), 346-355, 2006	259	2006
Organizational antecedents to and consequences of service business orientations in manufacturing companies M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels Journal of the Academy of Marketing Science 36 (3), 337-358, 2008	255	2008

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