Martin Wetzels
Martin Wetzels
Professor in Marketing and Supply Chain Research, Maastricht University
Geverifieerd e-mailadres voor maastrichtuniversity.nl
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Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
38142009
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
J Schepers, M Wetzels
Information & management 44 (1), 90-103, 2007
16352007
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
J Bloemer, KO De Ruyter, M Wetzels
European journal of marketing, 1999
12961999
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
JM Becker, K Klein, M Wetzels
Long range planning 45 (5-6), 359-394, 2012
12342012
Response rate and response quality of internet-based surveys: An experimental study
E Deutskens, K De Ruyter, M Wetzels, P Oosterveld
Marketing letters 15 (1), 21-36, 2004
10802004
On the relationship between perceived service quality, service loyalty and switching costs
K De Ruyter, M Wetzels, J Bloemer
International journal of service industry management, 1998
9461998
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
M Kleijnen, K De Ruyter, M Wetzels
Journal of retailing 83 (1), 33-46, 2007
8742007
Customer adoption of e‐service: an experimental study
K De Ruyter, M Wetzels, M Kleijnen
International journal of service industry management, 2001
7892001
Marketing service relationships: the role of commitment
M Wetzels, K De Ruyter, M Van Birgelen
Journal of business & industrial marketing, 1998
7161998
Consumer acceptance of wireless finance
M Kleijnen, M Wetzels, K De Ruyter
Journal of financial services marketing 8 (3), 206-217, 2004
6642004
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
6612014
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates
S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann
Journal of Marketing 77 (1), 87-103, 2013
5402013
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
4712009
The dynamics of the service delivery process: a value-based approach
K De Ruyter, M Wetzels, J Lemmink, J Mattson
International journal of research in marketing 14 (3), 231-243, 1997
4411997
Customer equity considerations in service recovery: a cross‐industry perspective
K De Ruyter, M Wetzels
International Journal of Service Industry Management, 2000
4252000
E-tailers versus retailers: Which factors determine consumer preferences
C Keen, M Wetzels, K De Ruyter, R Feinberg
Journal of Business Research 57 (7), 685-695, 2004
3962004
Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness
E Aguirre, D Mahr, D Grewal, K de Ruyter, M Wetzels
Journal of retailing 91 (1), 34-49, 2015
3552015
Role stress in call centers: Its effects on employee performance and satisfaction
KO De Ruyter, M Wetzels, R Feinberg
Journal of interactive marketing 15 (2), 23-35, 2001
3232001
An assessment of equivalence between online and mail surveys in service research
E Deutskens, K De Ruyter, M Wetzels
Journal of Service Research 8 (4), 346-355, 2006
2782006
Organizational antecedents to and consequences of service business orientations in manufacturing companies
M Antioco, RK Moenaert, A Lindgreen, MGM Wetzels
Journal of the Academy of Marketing Science 36 (3), 337-358, 2008
2722008
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Artikelen 1–20