| Promoting sustainable financial services through the adoption of eWallet among Malaysian working adults N Che Nawi, AA Mamun, N Hayat, L Seduram Sage Open 12 (1), 21582440211071107, 2022 | 27 | 2022 |
| Predicting smartphone brand loyalty using four-stage loyalty model L Seduram, AA Mamun, AA Salameh, S Perumal, H Shaari SAGE Open 12 (2), 21582440221099295, 2022 | 8 | 2022 |
| Social networking brand engagement using creative brand content experiences KO San, AB Sade, L Seduram International Business Research 13 (4), 63, 2020 | 7 | 2020 |
| The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: the mediating role of brand awareness RS Chatterjee, L Seduram, TS Kwang, CY Choon, AA Mamun International Journal of Internet Marketing and Advertising 15 (5-6), 593-614, 2021 | 4 | 2021 |
| Crafting an Online Shopping Repurchase Decision Making Process: Does the Perceived Competitive Price Matters? L Seduram, PWM Lum, LX Yi Proceedings of International Conference on Emerging Technologies and …, 2022 | 2 | 2022 |
| Moderating role of gender on the effect of relationship marketing on Bangladeshi sme performance: a multi-group confirmatory factor Analysis LA Sabrina Saad, P Seduram, ASMM Hoque, A Bakar Solid State Technology 63 (6), 2020 | 2 | 2020 |
| A study on brand loyalty: Empirical evidence from the mobile phone market in Malaysia A LINDA, P SEDURAM Doctoral thesis, 2017 | 2 | 2017 |
| Theoretical examination of mobile phone brand loyalty L Seduram, S Perumal, HB Shaari Int. Acad. Res. J. Bus. Technol 2, 1-7, 2016 | 2 | 2016 |
| Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales L Seduram, S Perumal, H Shaari International Academic Research Journal of Social Science 2 (2), 1-9, 2016 | 1 | 2016 |
