Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Verified email at dartmouth.edu - Homepage
Title
Cited by
Cited by
Year
Marketing Management
PKKL Keller
70224*2016
Marketing Management
PKKL Keller
70224*2012
Marketing Management
PKKL Keller
70224*2009
Marketing Management
PKKL Keller
70224*2006
Marketing Management
PKKL Keller
70224*
Manajemen Pemasaran edisi 13 jilid 1
P Kotler
Erlangga, 2018
205562018
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
203271993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
170532011
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
158012000
Dirección de marketing
P Kotler
Pearson Education, 2001
6678*2001
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
54531990
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
28082006
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
26852003
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute, 2001
26062001
Marketing management, global edition
P Kotler, KL Keller
Pearson Education UK, 2015
2389*2015
Marketing para o século XXI
P Kotler, KL Keller
Pearson Prentice Hall, 2006
2352*2006
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
21021992
A framework for marketing management
P Kotler
Pearson Education India, 2009
1956*2009
Understanding retail branding: conceptual insights and research priorities
KL Ailawadi, KL Keller
Journal of retailing 80 (4), 331-342, 2004
15612004
Marketing management 14/e
P Kotler, KL Keller, F Ancarani, M Costabile
Pearson, 2014
15072014
The system can't perform the operation now. Try again later.
Articles 1–20