Thomas A. Baker III
Thomas A. Baker III
Associate Professor of Sport Management, University of Georgia
Verified email at
Cited by
Cited by
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
KK Byon, JJ Zhang, TA Baker
European Sport Management Quarterly 13 (2), 232-263, 2013
Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event.
SKSK Koo, KK Byon, TA Baker III
Sport marketing quarterly 23 (3), 2014
Method and apparatus for simulating movement in multidimensional space with polygonal projections from subhemispherical imagery
SJ Golin, S Gilbert, T Baker
US Patent 6,031,540, 2000
Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach
BH Yim, KK Byon, TA Baker, JJ Zhang
European Sport Management Quarterly 21 (4), 484-503, 2021
There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness
T Kunkel, BJ Baker, TA Baker III, JP Doyle
Sport Management Review 24 (5), 839-861, 2021
The econtractor? Defining the esports employment relationship
JT Holden, TA Baker III
American Business Law Journal 56 (2), 391-440, 2019
Seaming polygonal projections from subhemispherical imagery
SJ Golin, S Gilbert, T Baker
US Patent 6,683,608, 2004
Introduction to sport law with case studies in sport law
JO Spengler, PM Anderson, DP Connaughton, TA Baker
Human Kinetics, 2022
Perceived risk of terrorism and related risk management practices of NCAA Division 1A football stadium managers
TA Baker III, D Connaughton, JJ Zhang, JO Spengler
J. Legal Aspects Sport. 17, 27, 2007
A short treatise on esports and the law: How America regulates its next national pastime
JT Holden, M Edelman, TA Baker III
U. Ill. L. Rev., 509, 2020
To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers
NT Brison, KK Byon, TA Baker III
Innovation 18 (3), 309-326, 2016
Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast
WW Jang, KK Byon, TA Baker III, Y Tsuji
Sport, Business and Management: An International Journal 11 (1), 89-108, 2021
Breaking the glass monitor: Examining the underrepresentation of women in esports environments
L Darvin, J Holden, J Wells, T Baker
Sport Management Review 24 (3), 475-499, 2021
An analysis of state physical education policies
BA McCullick, T Baker, PD Tomporowski, TJ Templin, K Lux, T Isaac
Journal of Teaching in Physical Education 31 (2), 200-210, 2012
From board of Regents to O'Bannon: How antitrust and media rights have influenced college football
TA Baker III, NT Brison
Marq. Sports L. Rev. 26, 331, 2015
Team identity, supporter club identity, and fan relationships: A brand community network analysis of a soccer supporters club
M Katz, TA Baker, H Du
Journal of sport Management 34 (1), 9-21, 2020
Debunking the NCAA's myth that amateurism conforms with antitrust law: A legal and statistical analysis
TA Baker, M Edelman, NM Watanabe
Tenn. L. Rev. 85, 661, 2017
The use of student-athlete likenesses in sport video games: An application of the right of publicity
BA Cianfrone, TA Baker III
J. Legal Aspects Sport 20, 35, 2010
The# E-Too movement: Fighting back against sexual harassment in electronic sports
JT Holden, TA Baker III, M Edelman
Ariz. St. LJ 52, 1, 2020
White v. NCAA: A chink in the antitrust armor
TA Baker III, JG Maxcy, C Thomas
J. Legal Aspects Sport 21, 75, 2011
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