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Valter Afonso Vieira
Valter Afonso Vieira
State University of Maringá, School of Management (Brazil)
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As tipologias, variações e características da pesquisa de marketing
VA Vieira
Revista da FAE 5 (1), 2002
5812002
Stimuli–organism-response framework: A meta-analytic review in the store environment
VA Vieira
Journal of Business research 66 (9), 1420-1426, 2013
3832013
Consumer reaction to service failure and recovery: the moderating role of attitude toward complaining
C Augusto de Matos, CA Vargas Rossi, R Teixeira Veiga, V Afonso Vieira
Journal of Services Marketing 23 (7), 462-475, 2009
2692009
Moderação, mediação, moderadora-mediadora e efeitos indiretos em modelagem de equações estruturais: uma aplicação no modelo de desconfirmação de expectativas
VA Vieira
Revista de Administra&ccdeil; ão da Universidade de São Paulo 44 (1), 2009
1982009
In pursuit of an effective B2B digital marketing strategy in an emerging market
VA Vieira, MIS de Almeida, R Agnihotri, NSDAC da Silva, S Arunachalam
Journal of the Academy of Marketing Science 47, 1085-1108, 2019
1842019
An extended theoretical model of fashion clothing involvement
V Afonso Vieira
Journal of Fashion Marketing and Management: An International Journal 13 (2 …, 2009
1752009
Pesquisa qualitativa em marketing e suas variações: trilhas para pesquisas futuras
VA Vieira, F Tibola
Revista de administração contemporânea 9, 9-33, 2005
1482005
Antecedents and consequences of market orientation: a Brazilian meta-analysis and an international mega-analysis
VA Vieira
BAR-Brazilian Administration Review 7, 40-58, 2010
1322010
A meta-analytic review of hedonic and utilitarian shopping values
V Vieira, FO Santini, CF Araujo
Journal of Consumer Marketing 35 (4), 426-437, 2018
1262018
Visual aesthetics in store environment and its moderating role on consumer intention
VA Vieira
Journal of Consumer Behaviour 9 (5), 364-380, 2010
922010
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness
FO Santini, CH Sampaio, MG Perin, VA Vieira
Revista de Administração (São Paulo) 50, 416-431, 2015
852015
Antecedents and consequences of impulse buying: a meta-analytic study
FDO Santini, WJ Ladeira, VA Vieira, CF Araujo, CH Sampaio
RAUSP Management Journal 54, 178-204, 2019
742019
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior
FO Santini, VA Vieira, CH Sampaio, MG Perin
Journal of Promotion Management 22 (3), 425-442, 2016
702016
Behavioural responses to service encounter involving failure and recovery: the influence of contextual factors
CA De Matos, VA Vieira, RT Veiga
The service industries journal 32 (14), 2203-2217, 2012
642012
Comportamento do consumidor
VA Vieira
RAE eletrônica 2, 2003
64*2003
The moderating effect of managers' leadership behavior on salespeople's self-efficacy
VA Vieira, MG Perin, CH Sampaio
Journal of Retailing and Consumer Services 40, 150-162, 2018
592018
The interactive effects of goal orientation and leadership style on sales performance
J Domingues, VA Vieira, R Agnihotri
Marketing Letters 28, 637-649, 2017
582017
Escalas em marketing: métricas de resposta do consumidor e de desempenho empresarial
VA Vieira
São Paulo: Atlas, 2011
552011
Avaliação das relações entre qualidade de serviço do site, satisfação, valor percebido, lealdade e boca a boca por meio de um modelo teórico
VA Vieira, CA de Matos, LA Slongo
Revista de Administração-RAUSP 44 (2), 131-146, 2009
552009
Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector
V Afonso Vieira, PRR Monteiro, R Teixeira Veiga
Journal of Business & Industrial Marketing 26 (7), 524-531, 2011
522011
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Artikelen 1–20