| I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value S Alimamy, J Gnoth Computers in Human Behavior 128, 107105, 2022 | 85 | 2022 |
| Do ethics drive value co-creation on digital sharing economy platforms? W Nadeem, S Alimamy Journal of Retailing and Consumer Services 55, 2020 | 83 | 2020 |
| Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies T Hilken, DI Keeling, M Chylinski, K de Ruyter, M Golf Papez, J Heller, ... Psychology & Marketing 39 (8), 1660-1671, 2022 | 35 | 2022 |
| Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes S Alimamy, S Al-Imamy Journal of Marketing Communications, 2021 | 33 | 2021 |
| Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement S Alimamy, W Nadeem Information Technology & People 35 (2), 577-599, 2022 | 32 | 2022 |
| Augmented reality: uses and future considerations in marketing S Alimamy, KR Deans, J Gnoth Leadership, Innovation and Entrepreneurship as Driving Forces of the Global …, 2017 | 29 | 2017 |
| The role of augmented reality in the interactivity of co-creation: A critical review S Alimamy, KR Deans, J Gnoth International Journal of Technology and Human Interaction (IJTHI) 14 (3), 88-104, 2018 | 20 | 2018 |
| An empirical investigation of augmented reality to reduce customer perceived risk S Alimamy, K Deans, J Gnoth Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | 19 | 2018 |
| Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy W Nadeem, S Alimamy, AR Ashraf Journal of Retailing and Consumer Services 70, 103150, 2023 | 18 | 2023 |
| Cross-cultural differences in information processing of chatbot journalism: chatbot news service as a cultural artifact D Shin, S Al-Imamy, Y Hwang Cross Cultural & Strategic Management 29 (3), 618-638, 2022 | 15 | 2022 |
| More than meets the eye: In-store retail experiences with augmented reality smart glasses P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma Computers in Human Behavior 146, 107816, 2023 | 12 | 2023 |
| I will be with you Alexa! The impact of intelligent virtual assistant's authenticity and personalization on user reusage intentions S Alimamy, MA Kuhail Computers in Human Behavior 143, 107711, 2023 | 11 | 2023 |
| The effect of co-creation through exposure to augmented reality on customer perceived risk, perceived trust and purchase intent S Al-Imamy University of Otago, 2018 | 9 | 2018 |
| The influence of trust and commitment on free-to-play gamers co-creation intentions S Alimamy, D Shin, W Nadeem Behaviour & Information Technology 42 (12), 1980-1997, 2023 | 2 | 2023 |
| The impact of co-creating through AR in retail stores on purchase intentions: The mediating role of customer trust and risk S Alimamy, J Gnoth, KR Deans International Journal of Technology and Human Interaction (IJTHI) 17 (3), 16-33, 2021 | 2 | 2021 |
| Revealing the essence of value‐in‐being: A Heideggerian paradigm of value co‐creation S Alimamy, M Chylinski, KR Deans, J Gnoth Psychology & Marketing 41 (1), 5-15, 2024 | | 2024 |
Juergen GnothProfessor of Marketing University of Otago New ZealandVerified email at otago.ac.nz
