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Henrik Sattler
Henrik Sattler
Verified email at uni-hamburg.de - Homepage
Title
Cited by
Cited by
Year
Drivers of brand extension success
F Völckner, H Sattler
Journal of marketing 70 (2), 18-34, 2006
10842006
Consumer file sharing of motion pictures
T Hennig-Thurau, V Henning, H Sattler
Journal of marketing 71 (4), 1-18, 2007
5022007
Markenpolitik
H Sattler, F Völckner
Kohlhammer Verlag, 2013
4692013
How important are brands? A cross-category, cross-country study
M Fischer, F Völckner, H Sattler
Journal of Marketing Research 47 (5), 823-839, 2010
4542010
The impact of brand extension success drivers on brand extension price premiums
H Sattler, F Völckner, C Riediger, CM Ringle
International Journal of Research in marketing 27 (4), 319-328, 2010
3092010
The role of parent brand quality for service brand extension success
F Völckner, H Sattler, T Hennig-Thurau, CM Ringle
Journal of Service Research 13 (4), 379-396, 2010
2792010
Marketing: eine managementorientierte Einführung
FR Esch, A Herrmann, H Sattler
Vahlen, 2013
2422013
The last picture show? Timing and order of movie distribution channels
T Hennig-Thurau, V Henning, H Sattler, F Eggers, MB Houston
Journal of Marketing 71 (4), 63-83, 2007
2252007
Empirical generalizability of consumer evaluations of brand extensions
F Völckner, H Sattler
International Journal of Research in Marketing 24 (2), 149-162, 2007
2162007
A comparison of conjoint measurement with self-explicated approaches
H Sattler, S Hensel-Börner
Conjoint measurement: Methods and applications, 121-133, 2001
2072001
Ein empirischer Vergleich von Instrumenten zur Erhebung von Zahlungsbereitschaften
H Sattler, T Nitschke
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 55, 364-381, 2003
2012003
The vampire effect: When do celebrity endorsers harm brand recall?
C Erfgen, S Zenker, H Sattler
International Journal of Research in Marketing 32 (2), 155-163, 2015
1882015
Monetäre Bewertung von Markenstrategien für neue Produkte
H Sattler
Schäffer-Poeschel, 1997
1751997
Each can help or hurt: Negative and positive word of mouth in social network brand communities
M Relling, O Schnittka, H Sattler, M Johnen
International Journal of Research in Marketing 33 (1), 42-58, 2016
1542016
Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks
O Schnittka, H Sattler, S Zenker
International Journal of Research in Marketing 29 (3), 265-274, 2012
1532012
Markenbewertung
H Sattler
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1994
148*1994
Herkunfts-und Gütezeichen im Kaufentscheidungsprozess: die Conjoint-Analyse als Instrument der Bedeutungsmessung
H Sattler
M & P, Verlag für Wiss. u. Forschung, 1991
1191991
The impact of price thresholds on profit contribution—should retailers set 9-ending prices?
K Gedenk, H Sattler
Journal of Retailing 75 (1), 33-57, 1999
1171999
Commercial use of conjoint analysis in Germany, Austria, and Switzerland
A Hartmann, H Sattler
Univ., Fachbereich Wirtschaftswiss., Inst. für Handel und Marketing, 2002
1022002
Appropriability of product innovations: an empirical analysis for Germany
H Sattler
International Journal of Technology Management 26 (5-6), 502-516, 2003
992003
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