Sabrina Hegner
Sabrina Hegner
Professor for International Management, University of Applied Science Bremen
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Modeling habitual and addictive smartphone behavior: The role of smartphone usage types, emotional intelligence, social stress, self-regulation, age, and gender
AJAM Van Deursen, CL Bolle, SM Hegner, PAM Kommers
Computers in human behavior 45, 411-420, 2015
Determinants and outcomes of brand hate
SM Hegner, M Fetscherin, M Van Delzen
Journal of Product & Brand Management, 2017
The impact of attitude functions on luxury brand consumption: An age-based group comparison
M Schade, S Hegner, F Horstmann, N Brinkmann
Journal of business research 69 (1), 314-322, 2016
Towards an identity-based branding
C Burmann, S Hegner, N Riley
Marketing theory 9 (1), 113-118, 2009
Using the theory of planned behaviour to understand brand love
SM Hegner, A Fenko, A Teravest
Journal of Product & Brand Management, 2017
Expanding the technology acceptance model with the inclusion of trust, social influence, and health valuation to determine the predictors of German users’ willingness to …
AD Beldad, SM Hegner
International Journal of Human–Computer Interaction 34 (9), 882-893, 2018
Brand trust: a cross-national validation in Germany, India, and South Africa
SM Hegner, C Jevons
Journal of Product & Brand Management, 2016
The effect of virtual sales agent (VSA) gender–product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention
A Beldad, S Hegner, J Hoppen
Computers in human behavior 60, 62-72, 2016
Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken: ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
S Hegner
Springer-Verlag, 2012
How company responses and trusting relationships protect brand equity in times of crises
SM Hegner, AD Beldad, SK op Heghuis
Journal of brand management 21 (5), 429-445, 2014
In automatic we trust: investigating the impact of trust, control, personality characteristics, and extrinsic and intrinsic motivations on the acceptance of autonomous vehicles
SM Hegner, AD Beldad, GJ Brunswick
International Journal of Human–Computer Interaction 35 (19), 1769-1780, 2019
Generous but not morally obliged? Determinants of Dutch and American donors’ repeat donation intention (REPDON)
A Beldad, J Gosselt, S Hegner, R Leushuis
Voluntas: International journal of voluntary and nonprofit organizations 26 …, 2015
The impact of crisis response strategy, crisis type, and corporate social responsibility on post-crisis consumer trust and purchase intention
SM Hegner, AD Beldad, AL Kraesgenberg
Corporate Reputation Review 19 (4), 357-370, 2016
Determinants of fair trade product purchase intention of Dutch consumers according to the extended theory of planned behaviour
A Beldad, S Hegner
Journal of consumer policy 41 (3), 191-210, 2018
More photos from me to thee: Factors influencing the intention to continue sharing personal photos on an online social networking (OSN) site among young adults in the Netherlands
AD Beldad, SM Hegner
International Journal of Human–Computer Interaction 33 (5), 410-422, 2017
Should the shady steal thunder? The effects of crisis communication timing, pre‐crisis reputation valence, and crisis type on post‐crisis organizational trust and purchase …
AD Beldad, E van Laar, SM Hegner
Journal of contingencies and crisis management 26 (1), 150-163, 2018
Watch it! The influence of forced pre-roll video ads on consumer perceptions
SM Hegner, DC Kusse, ATH Pruyn
Advances in Advertising Research (Vol. VI), 63-73, 2016
Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting
I Curina, B Francioni, SM Hegner, M Cioppi
Journal of Retailing and consumer services 54, 102031, 2020
Self-congruity and Consumer Behavior: A Meta-analysis
SM Hegner
Verlag nicht ermittelbar, 2006
Product type and personality in brand relationships
R Voorn, S Hegner, A Pruyn
Consumer Brand Relationships, 83-107, 2015
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