Jaap E. Wieringa
Cited by
Cited by
What about design newness? Investigating the relevance of a neglected dimension of product innovativeness
K Talke, S Salomo, JE Wieringa, A Lutz
Journal of product innovation management 26 (6), 601-615, 2009
Understanding customer switching behavior in a liberalizing service market: an exploratory study
JE Wieringa, PC Verhoef
Journal of Service Research 10 (2), 174-186, 2007
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa
Journal of Marketing 75 (1), 109-124, 2011
Generalizations on the effectiveness of pharmaceutical promotional expenditures
STM Kremer, THA Bijmolt, PSH Leeflang, JE Wieringa
International Journal of Research in Marketing 25 (4), 234-246, 2008
Creating lift versus building the base: current trends in marketing dynamics
PSH Leeflang, THA Bijmolt, J Van Doorn, DM Hanssens, HJ Van Heerde, ...
International Journal of Research in Marketing 26 (1), 13-20, 2009
Statistical process control for serially correlated data
JE Wieringa
Labyrint Publication, 1999
Improving compliance with hospital antibiotic guidelines: a time-series intervention analysis
PGM Mol, JE Wieringa, PV NannanPanday, ROB Gans, JE Degener, ...
Journal of Antimicrobial Chemotherapy 55 (4), 550-557, 2005
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16 (3), 293-308, 2005
Early marketing matters: A time-varying parameter approach to persistence modeling
EC Osinga, PSH Leeflang, JE Wieringa
Journal of Marketing Research 47 (1), 173-185, 2010
Competitive reaction-and feedback effects based on VARX models of pooled store data
C Horvath, PSH Leeflang, JE Wieringa, DR Wittink
International Journal of Research in Marketing 22 (4), 415-426, 2005
Modeling markets
P Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Springer-Verlag New York, 2016
Modeling the effects of pharmaceutical marketing
PSH Leeflang, JE Wieringa
Marketing Letters 21 (2), 121-133, 2010
Visual outcome, treatment results, and prognostic factors in patients with scleritis
WG Wieringa, JE Wieringa, H Ninette, LI Los
Ophthalmology 120 (2), 379-386, 2013
When direct health‐care professional communications have an impact on inappropriate and unsafe use of medicines
KC Reber, S Piening, JE Wieringa, SMJM Straus, JM Raine, PA de Graeff, ...
Clinical Pharmacology & Therapeutics 93 (4), 360-365, 2013
Impact of safety‐related regulatory action on drug use in ambulatory care in the Netherlands
S Piening, KC Reber, JE Wieringa, SMJM Straus, PA de Graeff, ...
Clinical Pharmacology & Therapeutics 91 (5), 838-845, 2012
Percepties van energieverbruik van huishoudelijke apparaten
G Schuitema, L Steg
Ontwikkelingen in het marktonderzoek, jaarboek 2005, 165-180, 2005
No future without the past? Predicting churn in the face of customer privacy
N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef
International Journal of Research in Marketing 34 (1), 154-172, 2017
Marketing variables in macro-level diffusion models
E Ruiz-Conde, PSH Leeflang, JE Wieringa
Journal für Betriebswirtschaft 56 (3), 155-183, 2006
The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten, G van Bruggen, JE Wieringa, J Wirtz
Journal of Interactive Marketing 51, 72-90, 2020
Advanced methods for modeling markets
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Springer, 2017
The system can't perform the operation now. Try again later.
Articles 1–20