| Do higher prices signal higher quality? E Gerstner Journal of marketing research 22 (2), 209-215, 1985 | 746 | 1985 |
| Cyclic pricing by a durable goods monopolist J Conlisk, E Gerstner, J Sobel The Quarterly Journal of Economics 99 (3), 489-505, 1984 | 463 | 1984 |
| Customer referral management: Optimal reward programs E Biyalogorsky, E Gerstner, B Libai Marketing Science 20 (1), 82-95, 2001 | 425 | 2001 |
| Money back guarantees in retailing: Matching products to consumer tastes S Davis, E Gerstner, M Hagerty Journal of Retailing 71 (1), 7-22, 1995 | 362 | 1995 |
| Return policies and the optimal level of “hassle” S Davis, M Hagerty, E Gerstner Journal of Economics and Business 50 (5), 445-460, 1998 | 317 | 1998 |
| Pull promotions and channel coordination E Gerstner, JD Hess Marketing Science 14 (1), 43-60, 1995 | 234 | 1995 |
| Loss leader pricing and rain check policy JD Hess, E Gerstner Marketing Science 6 (4), 358-374, 1987 | 233 | 1987 |
| A theory of channel price promotions E Gerstner, JD Hess The American Economic Review, 872-886, 1991 | 203 | 1991 |
| Controlling product returns in direct marketing JD Hess, W Chu, E Gerstner Marketing Letters 7 (4), 307-317, 1996 | 200 | 1996 |
| Managing dissatisfaction: How to decrease customer opportunism by partial refunds W Chu, E Gerstner, JD Hess Journal of Service Research 1 (2), 140-155, 1998 | 187 | 1998 |
| The effects of expert quality evaluations versus brand name on price premiums E Apelbaum, E Gerstner, PA Naik Journal of Product & Brand Management, 2003 | 168 | 2003 |
| Price‐matching policies: An empirical case JD Hess, E Gerstner Managerial and Decision Economics 12 (4), 305-315, 1991 | 147 | 1991 |
| Pre-sale vs. post-sale e-satisfaction: Impact on repurchase intention and overall satisfaction T Posselt, E Gerstner Journal of Interactive Marketing 19 (4), 35-47, 2005 | 141 | 2005 |
| Setting referral fees in affiliate marketing B Libai, E Biyalogorsky, E Gerstner Journal of Service Research 5 (4), 303-315, 2003 | 128 | 2003 |
| Service escape: Profiting from customer cancellations J Xie, E Gerstner Marketing Science 26 (1), 18-30, 2007 | 109 | 2007 |
| Contingent pricing to reduce price risks E Biyalogorsky, E Gerstner Marketing Science 23 (1), 146-155, 2004 | 105 | 2004 |
| Price discrimination through a distribution channel: Theory and evidence E Gerstner, JD Hess, DM Holthausen The American Economic Review 84 (5), 1437-1445, 1994 | 100 | 1994 |
| Profitable pricing when market segments overlap E Gerstner, D Holthausen Marketing Science 5 (1), 55-69, 1986 | 100 | 1986 |
| Research note: Overselling with opportunistic cancellations E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner Marketing Science 18 (4), 605-610, 1999 | 94 | 1999 |
| Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation E Gerstner, JD Hess Journal of business, 491-517, 1987 | 93 | 1987 |
Barak LibaiMarketing Professor, Interdisciplinary Center, Herzliya , IsraelVerified email at idc.ac.il
