| The market valuation of internet channel additions I Geyskens, K Gielens, MG Dekimpe Journal of marketing 66 (2), 102-119, 2002 | 859 | 2002 |
| The category-demand effects of price promotions VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens LONG-TERM IMPACT OF MARKETING: A Compendium, 187-233, 2018 | 736 | 2018 |
| The persistence of marketing effects on sales MG Dekimpe, DM Hanssens LONG-TERM IMPACT OF MARKETING: A Compendium, 107-142, 2018 | 663 | 2018 |
| Decline and variability in brand loyalty MG Dekimpe, JBEM Steenkamp, M Mellens, PV Abeele international Journal of Research in Marketing 14 (5), 405-420, 1997 | 646 | 1997 |
| How business cycles contribute to private-label success: Evidence from the United States and Europe L Lamey, B Deleersnyder, MG Dekimpe, JBEM Steenkamp Journal of marketing 71 (1), 1-15, 2007 | 564 | 2007 |
| Sustained spending and persistent response: A new look at long-term marketing profitability MG Dekimpe, DM Hanssens LONG-TERM IMPACT OF MARKETING: A Compendium, 143-186, 2018 | 547 | 2018 |
| A review of brand-loyalty measures in marketing M Mellens, M Dekimpe, J Steenkamp Tijdschrift voor economie en management, 507-533, 1996 | 513 | 1996 |
| The impact of a product-harm crisis on marketing effectiveness H Van Heerde, K Helsen, MG Dekimpe Marketing Science 26 (2), 230-245, 2007 | 465 | 2007 |
| The increasing power of store brands: building loyalty and market share JBEM Steenkamp, MG Dekimpe Long range planning 30 (6), 917-930, 1997 | 461 | 1997 |
| How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands B Deleersnyder, I Geyskens, K Gielens, MG Dekimpe International Journal of Research in Marketing 19 (4), 337-348, 2002 | 449 | 2002 |
| Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004 | 379 | 2004 |
| Competitive reactions to advertising and promotion attacks JBEM Steenkamp, VR Nijs, DM Hanssens, MG Dekimpe LONG-TERM IMPACT OF MARKETING: A Compendium, 325-372, 2018 | 366 | 2018 |
| The effect of customer satisfaction on consumer spending growth C Fornell, RT Rust, MG Dekimpe Journal of Marketing Research 47 (1), 28-35, 2010 | 355 | 2010 |
| Rising from the ashes: How brands and categories can overcome product-harm crises K Cleeren, HJ Van Heerde, MG Dekimpe Journal of Marketing 77 (2), 58-77, 2013 | 315 | 2013 |
| Staged estimation of international diffusion models: An application to global cellular telephone adoption MG Dekimpe, PM Parker, M Sarvary Technological forecasting and social change 57 (1-2), 105-132, 1998 | 301 | 1998 |
| Weathering product-harm crises K Cleeren, MG Dekimpe, K Helsen Journal of the Academy of Marketing Science 36 (2), 262-270, 2008 | 299 | 2008 |
| Global diffusion of technological innovations: A coupled-hazard approach MG Dekimpe, PM Parker, M Sarvary Journal of Marketing Research 37 (1), 47-59, 2000 | 280 | 2000 |
| Global diffusion of technological innovations: A coupled-hazard approach MG Dekimpe, PM Parker, M Sarvary Journal of Marketing Research 37 (1), 47-59, 2000 | 274 | 2000 |
| The role of national culture in advertising's sensitivity to business cycles: An investigation across continents B Deleersnyder, MG Dekimpe, JBEM Steenkamp, PSH Leeflang Journal of Marketing Research 46 (5), 623-636, 2009 | 268 | 2009 |
| Generalizing about trade show effectiveness: A cross-national comparison MG Dekimpe, P Francois, S Gopalakrishna, GL Lilien, C Van den Bulte Journal of Marketing 61 (4), 55-64, 1997 | 257 | 1997 |
Jan-Benedict E.M. SteenkampMassey Distinguished Professor of Marketing, University of North Carolina atGeverifieerd e-mailadres voor unc.edu
