| General evaluability theory CK Hsee, J Zhang Perspectives on Psychological Science 5 (4), 343-355, 2010 | 477 | 2010 |
| Distinction bias: misprediction and mischoice due to joint evaluation. CK Hsee, J Zhang Journal of personality and social psychology 86 (5), 680, 2004 | 405 | 2004 |
| Medium maximization CK Hsee, F Yu, J Zhang, Y Zhang Journal of Consumer Research 30 (1), 1-14, 2003 | 360 | 2003 |
| Decision under risk G Wu, J Zhang, R Gonzalez Blackwell handbook of judgment and decision making, 399-423, 2004 | 259 | 2004 |
| Lay rationalism and inconsistency between predicted experience and decision CK Hsee, J Zhang, F Yu, Y Xi Journal of Behavioral Decision Making 16 (4), 257-272, 2003 | 218 | 2003 |
| The contingent nature of the symbolic associations of visual design elements: The case of brand logo frames TM Fajardo, J Zhang, M Tsiros Journal of consumer research 43 (4), 549-566, 2016 | 132 | 2016 |
| Overearning CK Hsee, J Zhang, CF Cai, S Zhang Psychological science 24 (6), 852-859, 2013 | 84 | 2013 |
| Unit asking: A method to boost donations and beyond CK Hsee, J Zhang, ZY Lu, F Xu Psychological science 24 (9), 1801-1808, 2013 | 77 | 2013 |
| The majority rule in individual decision making J Zhang, CK Hsee, Z Xiao Organizational Behavior and Human Decision Processes 99 (1), 102-111, 2006 | 60 | 2006 |
| Magnitude, time, and risk differ similarly between joint and single evaluations CK Hsee, J Zhang, L Wang, S Zhang Journal of Consumer Research 40 (1), 172-184, 2013 | 58 | 2013 |
| More intense experiences, less intense forecasts: Why people overweight probability specifications in affective forecasts. EC Buechel, J Zhang, CK Morewedge, J Vosgerau Journal of Personality and Social Psychology 106 (1), 20, 2014 | 57 | 2014 |
| Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors. EC Buechel, J Zhang, CK Morewedge Journal of Experimental Psychology: General 146 (5), 746, 2017 | 54 | 2017 |
| Testing prospect theories using probability tradeoff consistency G Wu, J Zhang, M Abdellaoui Journal of Risk and Uncertainty 30, 107-131, 2005 | 54 | 2005 |
| Internal and substantive inconsistencies in decision making CK Hsee, J Zhang, J Chen Blackwell handbook of judgment and decision making, 360-378, 2004 | 48 | 2004 |
| Anticipation of future variety reduces satiation from current experiences J Sevilla, J Zhang, BE Kahn Journal of Marketing Research 53 (6), 954-968, 2016 | 35 | 2016 |
| Sense of power: Policy insights for encouraging consumers’ healthy food choice CX Wang, EA Minton, J Zhang Journal of Public Policy & Marketing 39 (2), 188-204, 2020 | 24 | 2020 |
| Assertive ads for want or should? It depends on consumers’ power CX Wang, J Zhang Journal of Consumer Psychology 30 (3), 466-485, 2020 | 23 | 2020 |
| Joint versus separate modes of evaluation: Theory and practice J Zhang The Wiley Blackwell Handbook of judgment and decision making 2, 211-238, 2015 | 10 | 2015 |
| Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood T Fajardo, J Zhang, M Tsiros Volume XLII 42, 469, 2014 | 2 | 2014 |
| Moving Forward, Falling Back: How Perceptions of Motion Mask the Dangers of Unhealthy Consumption M Tsiros, T Fajardo, J Zhang Advances in Consumer Research 44, 437-438, 2016 | 1 | 2016 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
