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Paul C. Y. Liu
Paul C. Y. Liu
Newcastle University Busienss School
Geverifieerd e-mailadres voor ncl.ac.uk
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Evolution of B2B relationship stages in China: A study of confucianism philosophy
PCY Liu, R Yuan, J Luo, MS Balaji
Industrial Marketing Management 96, 1-17, 2021
112021
Platform success in the international marketplace: reconfiguring digital resources for marketing agility
C Weng, MJ Liu, D Ye, J Huang, PCY Liu
International Marketing Review, 2024
12024
The apple doesn't fall far from the tree: Parenting styles and its effects on family business succession intentions
PCY Liu, F Zhu, J Wang
Journal of Business Research 172, 114429, 2024
12024
Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China's banking industry
PCY Liu, W Wang, Z Wang, Y Yang
Industrial Marketing Management 116, 12-25, 2024
2024
From No Body to Some Body: A Resource Based View Approach for the Branding of a Manufacturer
PCY Liu, F Zhu, J Wang
China Branding: Cases from Zhejiang, 31-43, 2019
2019
Platform success in the international marketplace: reconfiguring digital resources for marketing agility
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Artikelen 1–6