| Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism A Akram, D Merunka, MS Akram International Journal of Emerging Markets 6 (4), 291-303, 2011 | 184 | 2011 |
| Organizational Performance and Sustainability: Exploring the Roles of IT Capabilities and Knowledge Management Capabilities MS Akram, M Goraya, A Malik, A Aljarallah Sustainability 10 (10), 3816, 2018 | 119 | 2018 |
| Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk MS Akram, A Malik, MA Shareef, MAS Goraya Government Information Quarterly 36 (2), 237-251, 2019 | 105 | 2019 |
| The impact of channel integration on consumers’ channel preferences: do showrooming and webrooming behaviors matter? MAS Goraya, J Zhu, MS Akram, MA Shareef, A Malik, ZA Bhatti Journal of Retailing and Consumer Services, 102130, 2022 | 103 | 2022 |
| A new health care system enabled by machine intelligence: Elderly people's trust or losing self control MA Shareef, V Kumar, YK Dwivedi, U Kumar, MS Akram, R Raman Technological Forecasting and Social Change 162, 120334, 2021 | 92 | 2021 |
| An Integration of Antecedents and Outcomes of Business Model Innovation: A Meta-Analytic Review H Zhang, H Xiao, Y Wang, MA Shareef, MS Akram, MAS Goraya Journal of Business Research 131 (July), 803-814, 2021 | 88 | 2021 |
| Do luxury brands successfully entice consumers? The role of bandwagon effect S Shaikh, A Malik, MS Akram, R Chakrabarti International Marketing Review 34 (4), 498-513, 2017 | 85 | 2017 |
| An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business MAS Goraya, Z Jing, MA Shareef, M Imran, A Malik, MS Akram Electronic Markets 31 (1), 181–195, 2021 | 82 | 2021 |
| Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior X Cui, Q Xie, J Zhu, MA Shareef, MAS Goraya, MS Akram Journal of Retailing and Consumer Services 65, 102869, 2022 | 77 | 2022 |
| Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands D Pradhan, A Kuanr, S Anupurba Pahi, MS Akram Psychology and Marketing 40 (1), 27-47, 2023 | 64 | 2023 |
| Social media adoption by the academic community: Theoretical insights and empirical evidence from developing countries M Arshad, MS Akram International Review of Research in Open and Distributed Learning 19 (3), 2018 | 52 | 2018 |
| Let’s play: Me and my AI-powered avatar as one team AH Butt, H Ahmad, MAS Goraya, MS Akram, MN Shafique Psychology and Marketing 38 (6), 1014–1025, 2021 | 45 | 2021 |
| Constructive Voice Behavior for Social Change on Social Networking Sites: A Reflection of Moral Identity ZA Bhatti, GA Arain, MS Akram, YH Fang, HM Yasin Technological Forecasting and Social Change 157, 2020 | 44 | 2020 |
| Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market A Malik, D Merunka, MS Akram, B Barnes, A Chen Psychology and Marketing 37 (10), 1378-1395, 2020 | 40 | 2020 |
| Examining the effects of enterprise social media on operational and social performance during environmental disruption YK Dwivedi, MA Shareef, MS Akram, ZA Bhatti, NP Rana Technological Forecasting and Social Change 175, 121364, 2022 | 39 | 2022 |
| Evaluating citizens' readiness to embrace e-government services MS Akram, A Malik Proceedings of the 13th Annual International Conference on digital …, 2012 | 39 | 2012 |
| Public Service Reformation: Relationship Building by Mobile Technology MA Shareef, R Ramanb, AM Baabdullah, R Mahmud, JU Ahmed, H Kabir, ... International Journal of Information Management 49 (December), 217-227, 2019 | 22 | 2019 |
| Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value I Hidayat-ur-Rehman, MS Akram, A Malik, SA Mokhtar, ZA Bhatti, ... SAGE Open 10 (2), 2158244020931856, 2020 | 20 | 2020 |
| User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity MS Akram, N Malhotra, MAS Goraya, MA Shareef, A Malik, B Lal Technological Forecasting and Social Change 181, 121771, 2022 | 19 | 2022 |
| How Perceived Risk Affects Online Purchase Intention: Consumer's Perspective MS Akram Centre d'études et de recherche en Gestion d'Aix Marseille, 2008 | 17 | 2008 |
Mahmud Akhter ShareefProfessorVerified email at northsouth.edu
