Isaac Dinner
Isaac Dinner
University of North Carolina. Kenan-Flagler Business School
Verified email at kenan-flagler.unc.edu
Title
Cited by
Cited by
Year
Partitioning default effects: why people choose not to choose.
I Dinner, EJ Johnson, DG Goldstein, K Liu
Journal of Experimental Psychology: Applied 17 (4), 332, 2011
2242011
Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising
IM Dinner, HJ Van Heerde, SA Neslin
Journal of Marketing Research 51 (5), 527-545, 2014
1992014
Driving online and offline sales: The cross-channel effects of digital versus traditional advertising
IM Dinner, HJ Van Heerde, S Neslin
Tuck School of Business Working Paper, 2011
272011
Creating customer engagement via mobile apps: How app usage drives purchase behavior
IM Dinner, HJ Van Heerde, S Neslin
Tuck School of Business Working Paper, 2015
182015
Why fusing company identities can add value
J Knowles, I Dinner, N Mizik
Harvard Business Review 89 (9), 26, 2011
102011
Value implications of corporate branding in mergers
N Mizik, J Knowles, IM Dinner
Available at SSRN 1756368, 2011
102011
The Unappreciated value of marketing: the moderating role of changes in marketing and r&d spending on valuation of earnings reports
I Dinner, N Mizik, D Lehmann
MSI Working Paper, 2009
102009
Psychic distance and performance of MNCs during marketing crises
IM Dinner, T Kushwaha, JBEM Steenkamp
Journal of International Business Studies 50 (3), 339-364, 2019
62019
Engaging the unengaged customer: The value of a retailer mobile app
HJ van Heerde, IM Dinner, SA Neslin
International Journal of Research in Marketing, 2019
42019
A fairly mechanical method for policy innovation
DG Goldstein, IM Dinner
Encouraging sustainable behavior: Psychology and the environment, 55-68, 2013
32013
The Interpretation of Marketing Actions and Communications by the Financial Markets
IM Dinner
COLUMBIA UNIVERSITY, 2011
22011
Too Far to Walk: Using a Retailer Mobile App to Engage Distant Customers
HJ van Heerde, I Dinner, SA Neslin
12018
The Ripple Effect of Firm-Generated Content for New Movie Releases
S Lu, IM Dinner, R Grewal
Available at SSRN 3336856, 2019
2019
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Articles 1–13