| How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? H Datta, KL Ailawadi, HJ Van Heerde Journal of Marketing 81 (3), 1-20, 2017 | 350 | 2017 |
| Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery H Datta, G Knox, BJ Bronnenberg Marketing Science 37 (1), 5-21, 2018 | 295 | 2018 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 251 | 2017 |
| The challenge of retaining customers acquired with free trials H Datta, B Foubert, HJ Van Heerde Journal of Marketing Research 52 (2), 217-234, 2015 | 157 | 2015 |
| Cross-national differences in market response: Line-length, price, and distribution elasticities in 14 Indo-Pacific rim economies H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp Journal of Marketing Research 59 (2), 251-270, 2022 | 17 | 2022 |
| Fields of gold: Scraping web data for marketing insights J Boegershausen, H Datta, A Borah, AT Stephen Journal of Marketing 86 (5), 1-20, 2022 | 13 | 2022 |
| Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs J Boegershausen, A Borah, H Datta, A Stephen ACR North American Advances, 2021 | 4 | 2021 |
| What drives demand for playlists on Spotify? MJ Pachali, H Datta Available at SSRN, 2022 | 3 | 2022 |
| Streaming services and the homogenization of music consumption G Knox, H Datta Tilburg, Netherlands: Tilburg University, 2020 | 3 | 2020 |
| The Impact of Free-Trial Acquisition on Customer Usage, Retention, and Lifetime Value H Datta, B Foubert, H van Heerde Journal of Marketing Research. https://doi. org/http://dx. doi. org/10.1509 …, 2015 | 2 | 2015 |
| Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp Other publications TiSEM, 2019 | 1 | 2019 |
| Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products H Datta, B Foubert, D Papies Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013 | 1 | 2013 |
| Building a Strategic Advantage with Open Science H Datta, H Schütt The Good of the University: Critical Contributions from the Tilburg Young …, 2022 | | 2022 |
| Platform-Guided Consumption Similarity G Knox, H Datta Available at SSRN 4236521, 2022 | | 2022 |
| Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights J Boegershausen, H Datta, A Borah, AT Stephen Available at SSRN 3820666, 2022 | | 2022 |
| Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response? H Datta, KL Ailawadi, HJ van Heerde | | 2019 |
| Category characteristics for IRI Marketing Science Dataset H Datta, KL Ailawadi, HJ van Heerde | | 2018 |
| It’s in the way that you use it: usage behavior, sales performance, and their interrelationships H Datta | | 2014 |
| Are Free Trial Customers Worth Less Than Regular Customers? H Datta, B Foubert, H van Heerde ACR Asia-Pacific Advances, 2012 | | 2012 |
Harald J. van HeerdeUniversity of New South WalesVerified email at unsw.edu.au
