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Hannes Datta
Hannes Datta
Associate Professor of Marketing, Tilburg University
Verified email at tilburguniversity.edu - Homepage
Title
Cited by
Cited by
Year
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
H Datta, KL Ailawadi, HJ Van Heerde
Journal of Marketing 81 (3), 1-20, 2017
4182017
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2018
3552018
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40 (1), 1-8, 2017
2962017
The challenge of retaining customers acquired with free trials
H Datta, B Foubert, HJ Van Heerde
Journal of Marketing Research 52 (2), 217-234, 2015
1722015
Fields of gold: Scraping web data for marketing insights
J Boegershausen, H Datta, A Borah, AT Stephen
Journal of Marketing 86 (5), 1-20, 2022
502022
Cross-national differences in market response: line-length, price, and distribution elasticities in 14 Indo-Pacific Rim economies
H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp
Journal of Marketing Research 59 (2), 251-270, 2022
302022
Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs
J Boegershausen, A Borah, H Datta, A Stephen
52021
What drives demand for playlists on Spotify?
MJ Pachali, H Datta
Available at SSRN 4079693, 2022
42022
Streaming services and the homogenization of music consumption
G Knox, H Datta
42020
The impact of free-trial acquisition on customer usage, retention, and lifetime value
H Datta, B Fouber, H van Heerde
Journal of Marketing Research, 217-234, 2015
22015
Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products
H Datta, B Foubert, D Papies
Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013
22013
Unlocking the Potential of Web Data for Retailing Research
JY Guyt, H Datta, J Boegershausen
Journal of Retailing 100 (1), 130-147, 2024
12024
Unlocking the Potential of Web Scraping for Retailing Research
J Guyt, H Datta, J Boegershausen
Available at SSRN 4701901, 2024
12024
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity
H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp
Other publications TiSEM, 2019
12019
Toward Open Science in Marketing Research
L Deer, SJ Adler, H Datta, N Mizik, M Sarstedt
OSF Preprints, 2024
2024
Building a strategic advantage with Open Science
H Datta, H Schütt
The Good of the University: Critical Contributions from the Tilburg Young …, 2022
2022
Platform-Guided Consumption Similarity
G Knox, H Datta
Available at SSRN 4236521, 2022
2022
Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights
J Boegershausen, H Datta, A Borah, AT Stephen
Available at SSRN 3820666, 2022
2022
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
H Datta, KL Ailawadi, HJ van Heerde
2019
Category characteristics for IRI Marketing Science Dataset
H Datta, KL Ailawadi, HJ van Heerde
2018
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