Hannes Datta
Hannes Datta
Associate Professor of Marketing, Tilburg University
Verified email at tilburguniversity.edu - Homepage
Title
Cited by
Cited by
Year
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
H Datta, KL Ailawadi, HJ Van Heerde
Journal of Marketing 81 (3), 1-20, 2017
2052017
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2018
1422018
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
1252017
The challenge of retaining customers acquired with free trials
H Datta, B Foubert, HJ Van Heerde
Journal of Marketing Research 52 (2), 217-234, 2015
1072015
Streaming Services and the Homogenization of Music Consumption
G Knox, H Datta
Other publications TiSEM, 2020
12020
Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products
H Datta, B Foubert, D Papies
Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013
12013
The Impact of Free-Trial Acquisition on Customer Usage, Retention, and Lifetime Value
H Datta, B Foubert, HJ van Heerde
1
Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs
J Boegershausen, A Borah, H Datta, AT Stephen
Available at SSRN 3820666, 2021
2021
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity
H Datta, HJ van Heerde, M Dekimpe, J Steenkamp
Other publications TiSEM, 2019
2019
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
H Datta, KL Ailawadi, HJ van Heerde
2019
Category characteristics for IRI Marketing Science Dataset
H Datta, KL Ailawadi, HJ van Heerde
2018
It’s in the way that you use it: usage behavior, sales performance, and their interrelationships
H Datta
Maastricht University, 2014
2014
Are Free Trial Customers Worth Less Than Regular Customers?
H Datta, B Foubert, H van Heerde
ACR Asia-Pacific Advances, 2012
2012
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Articles 1–13