| Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior RE Petty, CP Haugtvedt, SM Smith Attitude strength: Antecedents and consequences 4 (93-130), 1995 | 867 | 1995 |
| Need for cognition and advertising: Understanding the role of personality variables in consumer behavior CP Haugtvedt, RE Petty, JT Cacioppo Journal of Consumer Psychology 1 (3), 239-260, 1992 | 838 | 1992 |
| Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. CP Haugtvedt, RE Petty Journal of Personality and Social psychology 63 (2), 308, 1992 | 722 | 1992 |
| Message order effects in persuasion: An attitude strength perspective CP Haugtvedt, DT Wegener Journal of Consumer Research 21 (1), 205-218, 1994 | 529 | 1994 |
| Advertising repetition and variation strategies: Implications for understanding attitude strength CP Haugtvedt, DW Schumann, WL Schneier, WL Warren Journal of Consumer Research 21 (1), 176-189, 1994 | 247 | 1994 |
| Attitudes and recycling: does the measurement of affect enhance behavioral prediction? SM Smith, CP Haugtvedt, RE Petty Psychology & Marketing 11 (4), 359-374, 1994 | 236 | 1994 |
| Environmental marketing: strategies, practice, theory, and research MJ Polonsky, W Winston, AT Mintu-Wimsatt Psychology Press, 1995 | 235 | 1995 |
| Attention, distraction, and cold-pressor pain. KD McCaul, C Haugtvedt Journal of Personality and Social Psychology 43 (1), 154, 1982 | 199 | 1982 |
| Handbook of consumer psychology CP Haugtvedt, PM Herr, FR Kardes Routledge, 2018 | 191 | 2018 |
| Source and message factors in persuasion: A reply to Stiff's critique of the Elaboration Likelihood Model RE Petty, JA Kasmer, CP Haugtvedt, JT Cacioppo Taylor & Francis Group 54 (3), 233-249, 1987 | 190 | 1987 |
| Personality and ad effectiveness: Exploring the utility of need for cognition C Haugtvedt, RE Petty, JT Cacioppo, T Steidley ACR North American Advances, 1988 | 157 | 1988 |
| Interactive effects of presentation modality and message-generated imagery on recall of advertising information HR Unnava, S Agarwal, CP Haugtvedt Journal of Consumer Research 23 (1), 81-88, 1996 | 154 | 1996 |
| The role of knowledge accessibility in cognition and behavior: Implications for consumer information processing. RS Wyer Jr Taylor & Francis Group/Lawrence Erlbaum Associates, 2008 | 151 | 2008 |
| Contemporary attitude theory in sport: Theoretical considerations and implications DC Funk, CP Haugtvedt, DR Howard Sport Management Review 3 (2), 125-144, 2000 | 122 | 2000 |
| Understanding interactivity of cyberspace advertising HA Roehm, CP Haugtvedt Advertising and the world wide web, 27-39, 1999 | 109 | 1999 |
| Ego-involvement and persuasion: An appreciative look at the Sherif’s contribution to the study of self-relevance and attitude change RE Petty, JT Cacioppo, CP Haugtvedt Social judgment and intergroup relations, 147-174, 1992 | 109 | 1992 |
| Goal-directed consumer behavior H Baumgartner, R Pieters, C Haugtvedt, P Herr, F Kardes Handbook of consumer psychology, 367-92, 2008 | 107 | 2008 |
| Online consumer psychology: understanding and influencing consumer behavior in the virtual world CP Haugtvedt, KA Machleit, R Yalch Psychology Press, 2005 | 101 | 2005 |
| Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach. SM Smith, CP Haugtvedt, JM Jadrich, MR Anton Advances in consumer research 22 (1), 1995 | 64 | 1995 |
| Attitude change and persuasion. CP Haugtvedt, JA Kasmer Taylor & Francis Group/Lawrence Erlbaum Associates, 2008 | 59 | 2008 |
