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Elena Fraj Andrés
Elena Fraj Andrés
Senior Lecturer in Marketing at the University of Zaragoza (Spain)
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Environmental Values and Lifestyles as Determining Factors of the Ecological Consumer Behaviour: An Empirical Analysis
E Fraj, E. y Martínez
Journal of Consumer Marketing 23 (3), 133-144, 2006
7452006
Family as a source of consumer‐based brand equity
R Bravo Gil, E Fraj Andrés, E Martinez Salinas
Journal of product & brand management 16 (3), 188-199, 2007
6992007
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
E Fraj, I Matute, J. y Melero
Tourism Management 46, 30-42, 2015
6352015
Ecological Consumer Behaviour: An Empirical Analysis
E Fraj, E. y Martínez
International Journal of Consumer Studies 31 (1), 26-33, 2007
5902007
A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performance
E Fraj-Andrés, E Martinez-Salinas, J Matute-Vallejo
Journal of business ethics 88, 263-286, 2009
3812009
The Effects of Learner-Generated Videos for YouTube on Learning Outcomes and Satisfaction
C Orús, MJ Barlés, D Belanche, LV Casaló, R Fraj, E. y Gurrea
Computers & Education 95 (April), 254–269, 2016
3292016
Influence of personality on ecological consumer behaviour
E Fraj, E Martinez
Journal of Consumer Behaviour: An International Research Review 5 (3), 167-181, 2006
3062006
Green marketing strategy and the firm’s performance: the moderating role of environmental culture
E Fraj, J Martínez, E. y Matute
Journal of Strategic Marketing 19 (4), 335-351, 2011
2742011
Factors affecting corporate environmental strategy in Spanish industrial firms
E Fraj‐Andrés, E Martínez‐Salinas, J Matute‐Vallejo
Business strategy and the Environment 18 (8), 500-514, 2009
1952009
Impact of environmental knowledge on ecological consumer behaviour: an empirical analysis
E Fraj-Andrés, E Martínez-Salinas
Journal of International Consumer Marketing 19 (3), 73-102, 2007
1822007
Green Marketing in B2B Organisations: An Empirical analysis from the Natural-Resources-Based View of the firm
E Fraj, J Martínez, E. y Matute
Journal of Business and Industrial Marketing 28 (5), 396-410, 2013
1692013
Comportamiento del consumidor ecológico
E Fraj, EF Andrés, EM Salinas
Esic Editorial, 2002
1422002
Company image and corporate social responsibility: reflecting with SMEs' managers
E Fraj‐Andrés, ME López‐Pérez, I Melero‐Polo, R Vázquez‐Carrasco
Marketing Intelligence & Planning 30 (2), 266-280, 2012
912012
El nivel de conocimiento medioambiental como factor moderador de la relación entre la actitud y el comportamiento ecológico
EF Andrés, EM Salinas
Investigaciones Europeas de Dirección y Economía de la Empresa 11 (1), 223-243, 2005
742005
Un estudio exploratorio sobre las variables psicográficas que influyen en el comportamiento del consumidor ecológico
EM Salinas, IG Esteban, EF Andrés
Revista de economía y empresa 21 (50), 61-88, 2004
602004
Family vacation decision making: The role of woman
MJ Barlés-Arizón, E Fraj-Andrés, E Martínez-Salinas
Journal of Travel & Tourism Marketing 30 (8), 873-890, 2013
592013
The Relevance of the Environmental Factor in Corporate Strategies: An Application to the Consumer Goods Industry
R Bravo, E Fraj, E. y Martínez
Journal of Applied Business Research 23 (1), 79-94, 2007
58*2007
El consumo ecológico explicado a través de los valores y estilos de vida. Implicaciones en la estrategia medioambiental de la empresa
EF Andrés, EM Salinas
Cuadernos de CC. EE. Y EE 46, 33-54, 2004
552004
Identification of the Profiles of Women Who Take Holiday Decisions
MJ Barlés, J Fraj, E. y Matute
Tourism Review 65 (1), 4-17, 2010
44*2010
Corporate environmentalism strategy in the Spanish consumer product sector: a typology of firms
I Buil‐Carrasco, E Fraj‐Andrés, J Matute‐Vallejo
Business Strategy and the Environment 17 (6), 350-368, 2008
432008
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Artikelen 1–20